SXSW 2012

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2:00pm

@TVEngagement: Does Social Media Drive TV Ratings? Omni Downtown (Capital Ballroom) Branding Without Bullshit: Building Social Media-Proof Brands InterContinental Stephen F. Austin (Capital Ballroom A) Brands As Patterns ACC (Ballroom A) Building a Jewish Presence Through Social Media ACC (Room 5ABC) CNN's Black in America / Silicon Valley: Aftermath ACC (Room 6AB) Digital vs. Print: Storyboard to Digital Delivery Sheraton Austin (Capitol ABCD) Get Smart! Hack Your Brain for Peak Performance Hilton Austin Downtown (Salon H) Making a Grand Entrance: How to Launch a Product Hilton Austin Downtown (Salon B) OMG Your RFP Is Killing Me ACC (Ballroom BC) Popping Your Bubble: Stories of the Digital Divide Sheraton Austin (Creekside I & II) Raise Your Profile Using SXSW ACC (Room 12AB) Sex on the Web – The Sabotage of Relationships? Driskill Hotel (Driskill Ballroom) Social Change, Social Media & Social Filmmaking ACC (Room 9ABC) The Future of Lifestyle Media Sheraton Austin (Capitol EFGH) Why Invest in Health Tech? Hilton Austin Downtown (Salon A)

3:30pm

Design from the Gut: Dangerous or Differentiator? ACC (Ballroom BC) Enhanced Interrogation: The Modern-Day Interview Driskill Hotel (Citadel) Give Me an Invite! Creating User Demand at Launch Hilton Austin Downtown (Salon C) How to Lose Co-Founders and Alienate Startups Hilton Austin Downtown (Salon D)

Hyper Local Public TV Station Models: Content 3.0 Sheraton Austin (Creekside I & II) Political Humor 2.0: Teh Internetz R Leaking ACC (Room 12AB) Potterize It! Sharing the Magic of Fan Culture Omni Downtown (Capital Ballroom) Queer Viral Practices in New Media Art and Theory ACC (Room 10AB) Show Me the Money: Where to Get Funding and What Are They Interested In? Hilton Austin Downtown (Salon A) SoLoMo Redefined: Next Gen Social Local Mobile Hilton Austin Downtown (Salon FG) Speed Tweaks: How Fast Can Audiences Drive Edits? ACC (Room 18ABCD) The Power of Visual Storytelling Sheraton Austin (Capitol ABCD) This New House: Featuring Bob Vila InterContinental Stephen F. Austin (Capital Ballroom A) This Will Blow Your Mind: The Prius-Inspired Bike Hilton Austin Downtown (Salon H) Your Brain on Multitasking Courtyard Marriott (Brazos)

5:00pm

Build. Community Is Easy, Saving the World Is Hard ACC (Room 6AB) Designing Living Things Hilton Austin Downtown (Salon H)

Funder vs. Funded: Fireside Chats with… Hilton Austin Downtown (Salon A) Future of Entertainment: Viewer Becomes User ACC (Room 18ABCD) How Start-Ups Do Deals with Industry Titans Hilton Austin Downtown (Salon D) It's Alive: Interactive Machines That Captivate InterContinental Stephen F. Austin (Capital Ballroom B) Launching Companies in Regulated Industries Hilton Austin Downtown (Salon C) MIT Media Lab: Making Connections Hilton Austin Downtown (Salon FG) Pocket Intelligence Hilton Austin Downtown (Salon K) Show & Smell: Marketing Experiences Beyond Visual InterContinental Stephen F. Austin (Capital Ballroom A) Software Alchemy and the Arc of Technology ACC (Ballroom BC) The Fashion Fog: Redefining Content & Commerce Sheraton Austin (Capitol EFGH) The Future of Access to Digital Broadcast Video ACC (Room 9ABC) Why Happiness Is the New Currency ACC (Ballroom EF)

9:00am

Austin - International Tech Summit Meet Up Palm Door (Palm Door)

9:30am

A Penny Press for the Digital Age Sheraton Austin (Capitol ABCD) Big Ol' Babies: Why Baby Boomers=Public Media FAIL Sheraton Austin (Creekside I & II) Brands As Patterns ACC (Ballroom EF) Can Privacy Bootcamp Firm Up Your Bottom Line? Hilton Austin Downtown (Salon FG) Designing a Successful Distance Education Program AT&T Conference Hotel (Classroom 203) Help Wanted: Hunting High & Low for Digital Talent Courtyard Marriott (Brazos) How to Be Yourself When Everyone Else Is Faking It Omni Downtown (Longhorn) Integrating Brands into Social Television InterContinental Stephen F. Austin (Capital Ballroom A) LEAN STARTUP: Dave McClure Uncensored (LOL) Hilton Austin Downtown (Salon C) More Smart, Less Stupid: PR for Better Business Hilton Austin Downtown (Room 415A) Multi y Mono: A Cultural Advertising Battle ACC (Room 5ABC) Online Therapy... Naked? AT&T Conference Hotel (Classroom 204) Tech Superwomen: Mentors and Mentees, FTW ACC (Room 9ABC) TechStars Live! Hilton Austin Downtown (Salon H) The Present of Print: Paper's Persistence Driskill Hotel (Citadel) The State of Browser Developer Tools ACC (Ballroom A) When Copyright Trolls Attack Sheraton Austin (Capitol EFGH)

11:00am

Anime: More Than Cartoons ACC (Room 12AB) Crowdsourcing a Revolution: Can We Fix Healthcare? AT&T Conference Hotel (Classroom 204) Future of Game Development on Multiple Platforms Palmer Events Center (Room 4-5) Get Your Startup’s Name in Lights with IBM! Hilton Austin Downtown (Salon B) Intellectual Property Issues in Social Media Omni Downtown (Capital Ballroom) Journalists Discuss the Future of Games Palmer Events Center (Room 1-2) LEAN STARTUP: (Not Just) Shit Startups Say - Anatomy of a Product Lifecycle Hilton Austin Downtown (Salon C) Making Stories: Libraries & Community Publishing ACC (Room 6AB) More Smart, Less Stupid: PR for Better Business Hilton Austin Downtown (Room 415A) Radio-Free Yoga: Self-Realize x Social Enterprise Omni Downtown (Lone Star) Real-Time Newsjacking & a Cold-Blooded Tweeter Sheraton Austin (Capitol ABCD) SOPA/PIPA: Why the Open Internet Needs Us AT&T Conference Hotel (Salon C) The Building Blocks for Indoor Navigation Hilton Austin Downtown (Salon J) The Field of Dreams Manifesto Hyatt Regency Austin (Texas Ballroom 1-3) Top Chef: How Transmedia is Changing TV ACC (Ballroom D)

12:30pm

Alternative Funding for Game Development Palmer Events Center (Room 1-2) Cloudy with a Chance of Gaming Palmer Events Center (Room 4-5) Creative Energy: Renewing the Fight for Renewables Hilton Garden Inn (Sabine) Design for Social Innovation and Public Good ACC (Room 9ABC) Discover the New Frontier of the Glocal Internet Hilton Austin Downtown (Salon B) Hunt or Be Hunted: Get the Design Job You Want ACC (Ballroom D) Is Social Media a Human Right? Driskill Hotel (Citadel) Keeping Kids off the Street: Wall St. vs. Startups Hilton Austin Downtown (Salon A) LEAN STARTUP: Wisdom from Steve Blank + 'Meet the Authors' Session Hilton Austin Downtown (Salon C) Mobile Payment Takes Lesson from Credit Industry Hilton Austin Downtown (Salon FG) Multiple Personalities–Not a Disorder but the Norm Omni Downtown (Longhorn) Not Just Tech Support: Online in India Hilton Austin Downtown (Salon K) Pay-It-Forward: Building Successful Startups ACC (Room 5ABC) Rude Awakening: Content Strategy Is Super Hard Sheraton Austin (Capitol ABCD) Shoebox Full of Photos: Beyond Digital Storage Omni Downtown (Lone Star) SOPA Media Coverage Dissected AT&T Conference Hotel (Salon C) StartUp Health: Transforming Healthcare in America AT&T Conference Hotel (Classroom 204) The New Hollywood: Building Celebrity Brands Online Sheraton Austin (Creekside I & II)

2:00pm

LEAN STARTUP: Check Yo-Self Before U Wreck Yo-Self, Startup Metrics of the Masters Hilton Austin Downtown (Salon C)

3:30pm

Data Visualization and the Future of Research Sheraton Austin (Capitol EFGH) Decentralized Organizations: Do They Work? Courtyard Marriott (Brazos) Exploring the Top Startup Accelerator Programs Hilton Austin Downtown (Salon A) Fantasy Sports: Where Does It Go from Here? Driskill Hotel (Driskill Ballroom) Fighting for Your Users Without Becoming a Target Omni Downtown (Capital Ballroom) How Women Present Themselves in the Digital Age Omni Downtown (Longhorn) LEAN STARTUP: From the White House to the Boardroom, What You Can Learn From Lean Giants Hilton Austin Downtown (Salon C) Meat is Might: Epic Meal Time Rules the Web ACC (Room 18ABCD) Not Your Mommy's Blog: The Evolution of Dad Blogs Omni Downtown (Lone Star) Social + Location + Mobile = The Perfect Beer Hilton Austin Downtown (Salon J) The Curators and the Curated Sheraton Austin (Capitol ABCD) The Hottest in Southeast Asia and Singapore's Digital Media Landscape Hilton Austin Downtown (Salon K) The Secrets and Surprises of DIY Promotion Hilton Austin Downtown (Salon B)

5:00pm

Beyond SOPA/PIPA - Moving Forward with Engine Advocacy AT&T Conference Hotel (Salon C) Binary Bitches: Keeping Open Source Open to Women ACC (Room 9ABC) Browser Wars V: The Angry Birds Era Hilton Austin Downtown (Salon K) Coolhunting and Coolfarming with Social Media InterContinental Stephen F. Austin (Capital Ballroom B) Copy Matters: Content Strategy for the Interface Sheraton Austin (Capitol EFGH) Engineering Serendipity to Instigate and Delight Hilton Austin Downtown (Salon J) Feel Rich: Health is the New Wealth ACC (Room 5ABC) Fit Together: How Fitness Goes High-Tech + Social Omni Downtown (Capital Ballroom) Iron Sky: Forging the Future of Film ACC (Room 18ABCD) LEAN STARTUP: Baby Got (Feed)Back - Putting the Lean in Learn Hilton Austin Downtown (Salon C) Priming Audiences for a Truly Social Olympic Games ACC (Room 12AB) Reporters & Evangelists: Politics of Online News Sheraton Austin (Capitol ABCD) Surviving the Night: An International ARG Tell All Palmer Events Center (Room 1-2) The Public Is Present: Exhibition Subsites at MoMA AT&T Conference Hotel (Classroom 203) Think Global, Blog Local: The Regional Tech Blog Sheraton Austin (Creekside I & II) X of Y: How to Ensure Your Startup Is Defensible Hilton Austin Downtown (Salon B)

9:30am

Accelerating Killer LatAm Startups ACC (Room 5ABC) Big Data: Powering the Race for the White House Hilton Garden Inn (Rio Grande) Can Gaming Make the World Better? ACC (Room 6AB) Companion Gaming: Strategies for Cross-Platform Releases Hyatt Regency Austin (Texas Ballroom 1-3) Consumer Patterns Revealed by Dating Site Insiders InterContinental Stephen F. Austin (Capital Ballroom B) Food Trucks Share Social Media Tips Driskill Hotel (Citadel) Friending Pharma: Patients, Industry & New Media AT&T Conference Hotel (Classroom 204) Is Our Photo-Madness Creating Mediocrity or Magic? Hilton Austin Downtown (Salon K) Multiplatform Storytelling: Frontline War Stories ACC (Room 18ABCD) Pitching Start Ups to Ad Agencies and Clients Hilton Austin Downtown (Salon C) Publishing Models Transforming the Book Sheraton Austin (Capitol EFGH) Socializing the Presidency: Digital Politics 2012 AT&T Conference Hotel (Salon B) Stand with Planned Parenthood: A Crisis Response ACC (Room 9ABC) Storytelling Beyond Words: New Forms of Journalism Sheraton Austin (Capitol ABCD) Tech Detox: Can You Survive a Day w/o Technology? Courtyard Marriott (Brazos) The Connected Company: An Inventory of the Possible Omni Downtown (Capital Ballroom) The New Black? How Digital Ed Is Everything AT&T Conference Hotel (Classroom 203) The Positive Power of Sports Driskill Hotel (Driskill Ballroom) The State of Social Marketing InterContinental Stephen F. Austin (Capital Ballroom A) What Makes Asset Sharing Platforms Thrive? Hilton Austin Downtown (Salon D)

11:00am

21st Century Giving: Social Philanthropy’s Rise ACC (Room 6AB) 3 Screen Minimum: Convergence of TV & Social Media ACC (Room 12AB) A New Culture of Learning: Gaming, Tech, Design AT&T Conference Hotel (Classroom 203) Are We Killing Social with Social? Omni Downtown (Longhorn)

Can a Social Web of Things Keep TV Cords Connected ACC (Room 18ABCD) Community First: Lessons for Early-Stage Startups Hilton Austin Downtown (Salon D) Discoverability and the New World of Book PR Sheraton Austin (Creekside I & II) Driving the Change: Public Media Goes Transmedia Sheraton Austin (Capitol EFGH) How Brain Science Turns Browsers into Buyers InterContinental Stephen F. Austin (Capital Ballroom B) How STDs Can Be Good for Your Health AT&T Conference Hotel (Classroom 204) Internet Bubble the Sequel: 1999 All Over Again? Hyatt Regency Austin (Texas Ballroom 1-3) Internet Power: After Cyber-Optimism and Pessimism AT&T Conference Hotel (Salon E) It’s Funny ‘Cause It’s True: Battling Bad Media ACC (Room 9ABC) Marketing’s Shift from Waterfall to Agile Omni Downtown (Lone Star) Mother Goose Got Punked: Next Gen Visual Stories ACC (Room 10AB) No Wallet? No Problem. Enter Mobile Payments. Hilton Austin Downtown (Salon J) Pocket Film Studio: The iPhone Revolution Hilton Austin Downtown (Salon K) Startup Breakthrough: Speed Coaching for Founders Hilton Austin Downtown (Salon C) The Making of the Modern Office Courtyard Marriott (Brazos) The Mobile Apps Value Chain Holiday Inn Town Lake (Marigold) The Rise of Brooklyn Food Scene Driskill Hotel (Citadel) The UX-Driven Startup: Lessons from the Trenches Hilton Austin Downtown (Salon A) UX Smackdown! User Testing Techniques in the Ring ACC (Ballroom BC) Voices Carry: Why Authentic Brand Voices Matter InterContinental Stephen F. Austin (Capital Ballroom A)

12:30pm

Better Food Through Open Data Standards Driskill Hotel (Citadel) Celebs & Causes: A Thin Line btwn #winning & #fail ACC (Room 9ABC) Crowdsourcing Government: Why Access Matters AT&T Conference Hotel (Salon C) CSS.next: Current Experiments, CSS4 and the Future ACC (Ballroom A) Curing a Rage Headache: Internet Drama & Activism ACC (Room 6AB) Design and the Mobile Startup Hilton Austin Downtown (Salon A) Designing Positive Daily Addictions AT&T Conference Hotel (Classroom 204) eSports: Enabling Gaming As a Profession Palmer Events Center (Room 4-5) Everybody's a Bloody Entrepreneur! Or Are They? Hilton Austin Downtown (Salon C) FutureShop: Virtual QR Stores, NFC Receipts & More Hilton Austin Downtown (Salon J) How to Run a Social Site and Not Get Users Killed AT&T Conference Hotel (Salon D) How to Win Friends and Influence Space Exploration Omni Downtown (Capital Ballroom) How We Do It in Brazil ACC (Room 5ABC) Indie Games, Indie Film - DejaVu Palmer Events Center (Room 1-2) Interface Technology: Gesture Systems and Beyond Hilton Austin Downtown (Salon H) No Brochures: Digital Storytelling for Nonprofits ACC (Room 10AB) Once & Future King: Can Syndication Save Content? Sheraton Austin (Capitol EFGH) Psychology of Narcissism & How It Affects Brands Sheraton Austin (Creekside I & II) Public Lab: Mapping, DIY Activism & Civic Science AT&T Conference Hotel (Salon A) Social Media Is a Bubble and SXSW Is a Fad Omni Downtown (Longhorn) The European Tech Art Scene ACC (Room 12AB) The Secret Path to Success in Online Video Sheraton Austin (Capitol ABCD)

3:30pm

5 Brands Travel the US Inspiring Entrepreneurship Omni Downtown (Lone Star) Adapting New Technologies for Humanitarian Aid ACC (Room 6AB) Brands with Benefits: Hooking Up with Good Deals InterContinental Stephen F. Austin (Capital Ballroom B) Election 2012: Campaigns, Coverage & the Internet AT&T Conference Hotel (Salon B) Fulbright: How the 1st Social Network Adapts to SM AT&T Conference Hotel (Salon D) Funny Or Die: Future of Comedy & Everything Else ACC (Room 18ABCD) How Comics Journalism Is Saving Your Media Sheraton Austin (Creekside I & II) How to Build Entrepreneurship Communities Hilton Austin Downtown (Salon D) Investor Spotting 2012 Hilton Austin Downtown (Salon J) Libros digitales para todos/eBooks for Everybody ACC (Room 5ABC) No Rainy Days: Identity Protection in the Cloud Hilton Garden Inn (Sabine) Open Web, Open News: Reporters & Developers Remix Sheraton Austin (Capitol EFGH) Preserving the Creative Culture of the Web ACC (Room 9ABC) Rockstars or Roadies: Who's the Better Employee? Courtyard Marriott (Brazos) Sports Media: The Beat Goes Gone? Driskill Hotel (Driskill Ballroom) SSO (Single Sign On): Why Does It Suck So Often? ACC (Ballroom A) Startup Genomics: Maximize Success and Avoid Death Hilton Austin Downtown (Salon C) Still Invisible? Waging Stories with Social Media Omni Downtown (Longhorn) Tech + the Evolution of the In-Store Experience Hilton Austin Downtown (Salon K) The Power of Contemplative Play Palmer Events Center (Room 1-2) WARNING: Are Online Reviews Bad for Your Health? AT&T Conference Hotel (Classroom 204) What Civil Society Can Learn from Social Web Omni Downtown (Capital Ballroom) What the Internet Finds Funny: Creating & Covering Humor Online ACC (Room 12AB) When Your API Is Your Product Hilton Austin Downtown (Salon FG)

5:00pm

4-Hour Work Week Is BS: Truths of Working Smarter Hilton Austin Downtown (Salon FG) A Brief History of the Complete Redesign of Google ACC (Ballroom BC) A Dr, Patient & Insurer Walk into a Social Network AT&T Conference Hotel (Classroom 204) A License to RHoK AT&T Conference Hotel (Salon E) Are Great Employees Overrated? Courtyard Marriott (Brazos) Austin 2032: Shaping Future Cities with Mobile Data Hilton Austin Downtown (Salon H) Big Data: Privacy Threat or Business Model? Omni Downtown (Longhorn) Connected Living Rooms, Contentious Networks Hilton Garden Inn (Sabine) Content and Coding Are Not Commodities Sheraton Austin (Capitol EFGH) Digital Health: Borrow from Developing Countries? AT&T Conference Hotel (Salon D) Digital Immortals: Preserving Life Beyond Death ACC (Room 9ABC) Don't Just Sell Things: Change the World InterContinental Stephen F. Austin (Capital Ballroom B) Funny People Can Make You Buy Dumb Things ACC (Room 12AB) Innovation Case Studies: Austin and Beyond AT&T Conference Hotel (Salon C) New Media Strategies & Insights for Election 2012 AT&T Conference Hotel (Salon B) Occupying Media: 24 Hour Protest People Hyatt Regency Austin (Texas Ballroom 1-3) On the Internet, Everyone Knows You're a Dog Sheraton Austin (Capitol ABCD) Social, Mobile, Location-Based Games Palmer Events Center (Room 1-2) Taking a RISK: From Board Game to Facebook Palmer Events Center (Room 4-5) Talent Wars: Sourcing the Créme from the Crowd Hilton Austin Downtown (Salon C) The Attention Drug Wars of 2012 ACC (Ballroom EF) Virtual Gets Physical: The Future of Installations Hilton Austin Downtown (Salon K)

9:30am

2012: You Bet Your Asteroid the World Won't End Driskill Hotel (Citadel) @BettyDraper's Guide to Social Storytelling Omni Downtown (Longhorn) Are Wired Hospitals Losing the Patient Connection? AT&T Conference Hotel (Classroom 204) Bootcamp for a UX Team of None ACC (Ballroom BC) Brand Journalism in the Real-World Sheraton Austin (Capitol EFGH) But Are You a Real Journalist? #jan25 #occupy Hyatt Regency Austin (Texas Ballroom 1-3) Can Bloggers Put Hope Back into the 2012 Election? AT&T Conference Hotel (Salon B) Creativity and Innovation in the UK's Tech City Hilton Austin Downtown (Salon K) How Not to Die: Using Tech in a Dictatorship ACC (Room 9ABC) How to Work in B2B and Keep Your Creative Shirt On Hilton Garden Inn (Rio Grande) HTML5 for Film: Leading Edge or Bleeding Edge? ACC (Room 18ABCD) Maps of Time: Data As Narrative ACC (Ballroom A) Rev Up Your Product Design, the “Concept Car” Way Hilton Austin Downtown (Salon H) Social Media Comes of Age Without the Help of Porn InterContinental Stephen F. Austin (Capital Ballroom A) State of the Media Democracy Sheraton Austin (Creekside I & II) Street-Level Genius: An African Maker Safari Driskill Hotel (Maximilian) Sunspots: The Promise and Pitfalls of Gov 2.0 AT&T Conference Hotel (Salon C) Taming the Market in Your Pocket Hilton Garden Inn (Sabine) Tech Cooperatives: A Better Way to Make a Living Courtyard Marriott (Brazos) The Hyperlocal Hoax: Where's the Holy Grail? Sheraton Austin (Capitol ABCD) The iPad: The Second Coming of the CD-ROM Hilton Austin Downtown (Salon FG) The New Aesthetic: Seeing Like Digital Devices Driskill Hotel (Driskill Ballroom) Three Innovative Approaches to Mobile Learning AT&T Conference Hotel (Classroom 203) Voting’s Viral: Voters, Election Officials & Social AT&T Conference Hotel (Salon A) What’s Good for the World Is Good for the Agency ACC (Room 6AB) Your iPhone Is Political: Mobile Democracy Hilton Austin Downtown (Salon J)

11:00am

Anything You Can Do, I Can Do Backwards in Heels Hilton Austin Downtown (Salon C) Artists in Labs: Participatory Design at Eyebeam Sheraton Austin (Capitol EFGH) Branded Documentary: Cause Marketing's Best Media? ACC (Room 18ABCD) Building Digital Products with Passionate Users InterContinental Stephen F. Austin (Capital Ballroom B) Credits Coins Cash: Social Currency & Finance 2.0 Hilton Garden Inn (Sabine) Dealing with the Media Data Explosion Hyatt Regency Austin (Texas Ballroom 1-3) Designing Games for Documentary ACC (Room 12AB) Hack [ANYTHING] with Microsoft Kinect Hilton Austin Downtown (Salon H) Has Twitter Made the Sports Reporter Obsolete? Sheraton Austin (Capitol ABCD) How Social Media Imperils Political Parties AT&T Conference Hotel (Salon A) How to Harvest Consumer Intent from the Social Web InterContinental Stephen F. Austin (Capital Ballroom A) In-App Mobile Ad Implementation Challenges Hilton Austin Downtown (Salon K) LiberationTech: How Geeks Overthrow Governments ACC (Room 9ABC) Online Personality Disorder: Resumes & Profiles Courtyard Marriott (Brazos) Own the Media. Or the Media Will Own You ACC (Room 5ABC) Principles and Practices for Privacy by Design ACC (Ballroom BC) Sexy Data Solutions for Public Transit Systems AT&T Conference Hotel (Salon D) Shut Up & Draw: A Non-Artist Way to Think Visually ACC (Ballroom A) Social Media in the Underground World of B2B Hilton Garden Inn (Rio Grande) Technology and Fashion Driskill Hotel (Driskill Ballroom) The Frontline Report of Japanese Interactive Arts Hilton Austin Downtown (Salon FG) The Future of Digital Health AT&T Conference Hotel (Classroom 204) The Human Cost of Failed Government Technology AT&T Conference Hotel (Salon C) Time Bandits: The Next Revolution in Social Omni Downtown (Capital Ballroom) “But Is It Art?”: The Aesthetics of Social Culture Omni Downtown (Lone Star)

12:30pm

3-2-1 Publish: Prepping the News Room for D-Day Sheraton Austin (Capitol ABCD) Alternative Channels of Digital Distribution Hilton Austin Downtown (Salon K) An Unusual Arsenal: Tech Tools to Topple a Tyrant ACC (Room 9ABC) Bridging the Digital and the Divine Sheraton Austin (Capitol EFGH) Building the Next Generation of Innovators ACC (Room 6AB) Crowdsourcing: Next Gen Consumers in the Driver's Seat Hilton Austin Downtown (Salon H) Data Breaches: Taking the Bull by the Horns InterContinental Stephen F. Austin (Capital Ballroom B) Data Vis Is Dead, Long Live Data Vis! ACC (Ballroom A) Future of Cities: Technology in Public Service AT&T Conference Hotel (Salon C) Get Excited and Make Things with Science Driskill Hotel (Citadel) Lessons from Disruptors: Game-Changing Start-Ups Hilton Austin Downtown (Salon C) Location Tracking: Threatening or Value-added? Hilton Austin Downtown (Salon J) Moms vs. Management: Parents Make Awesome Managers Courtyard Marriott (Brazos) Sex in the Digital Age Driskill Hotel (Driskill Ballroom) Sex, Lies and Cookies: Web Privacy EXPOSED! AT&T Conference Hotel (Salon B) Social Role-Playing: Brands and Publishers Sheraton Austin (Creekside I & II) Tech Unity Beyond the #SpecialNeeds Hashtag Omni Downtown (Lone Star) text4baby: The Power of Public-Private Partnership AT&T Conference Hotel (Classroom 204) The Future of Money Hilton Garden Inn (Sabine) The Promise and Pitfalls of Real-Time Marketing Hilton Garden Inn (Rio Grande)

3:30pm

Changing the Channel: The New Golden Age of TV ACC (Room 18ABCD) Civic Media Projects in Latin America ACC (Room 5ABC) Classroom 2020: VCs and the Education Revolution AT&T Conference Hotel (Classroom 203) Deploying Social Media to Share the Army Story AT&T Conference Hotel (Salon A) Greek to Geek: Classical Rhetoric & the Modern Web Omni Downtown (Capital Ballroom) Hacking Cybersecurity: A New Approach AT&T Conference Hotel (Salon E) Help, My Avatar Is Sick AT&T Conference Hotel (Classroom 204) Intent & Impact: How Visualization Makes a Change ACC (Ballroom A) It's Not News, It's Business Sheraton Austin (Capitol ABCD) Mega-Mergers & the Future of the Internet AT&T Conference Hotel (Salon B) My Financial Advisor Is an Algorithm Hilton Garden Inn (Sabine) New Mafia: Rise of the Chicago Startups Hilton Austin Downtown (Salon C) New Media and CSR: Communicating Corporate Good InterContinental Stephen F. Austin (Capital Ballroom B) Podcasting: Breeding A New Class of Comedy Nerd ACC (Room 12AB) Prototype vs. Sim: Validating Software & UX Design ACC (Ballroom BC) QR Codes & NFC: When Physical & Digital Collide Hilton Austin Downtown (Salon J) Reaching Teens on the Digital Streets ACC (Room 9ABC) Robot Panelists, AI and the Future of Identity Driskill Hotel (Citadel) Social Discovery: Implicit and Explicit Graphs Hyatt Regency Austin (Texas Ballroom 1-3) Utah.gov: Breaking the Mold for eGovernment AT&T Conference Hotel (Salon C) What's So [Bleeping] Hard About Social ROI? InterContinental Stephen F. Austin (Capital Ballroom A)

5:00pm

Africa, Tech & Women: The New Faces of Development AT&T Conference Hotel (Salon D) Better Living with Motion Sensors Hyatt Regency Austin (Texas Ballroom 1-3) Can Washington Make Your App Illegal? Hilton Austin Downtown (Salon K) Community & Influence: How Not to Piss People Off InterContinental Stephen F. Austin (Capital Ballroom B) Detroit Future: A Media Based Economy ACC (Room 6AB) Everything You Need to Know About B2B Marketing Hilton Garden Inn (Rio Grande) Financial Services & Technology Rockstar Women Hilton Garden Inn (Sabine) Media Measurement: Science, Art or a Load of Crap InterContinental Stephen F. Austin (Capital Ballroom A) Modern Weaponry: Using Digital Media to End a War AT&T Conference Hotel (Salon A) Not Your Average G-Men: Delivering Awesome.gov AT&T Conference Hotel (Salon C) Open Innovation: Millions of Us Solving Problems Hilton Austin Downtown (Salon H) Performance and Technology: Keeping Arts Alive ACC (Room 12AB) Race: Know When to Hold It and When to Fold It ACC (Room 9ABC) Saying Good Bye to Your Digital Self Omni Downtown (Capital Ballroom) Self-Publishing: A Revolution for Midlist Authors? Sheraton Austin (Creekside I & II) Sex, Dating and Privacy Online Post-Weinergate Omni Downtown (Longhorn) Silicon Alley: Startup Ecosystem That Never Sleeps Hilton Austin Downtown (Salon C) Snackable Content: Working in a Bite-Sized Future Sheraton Austin (Capitol ABCD) Social Flubs: Can Bad Publicity Be Good? Omni Downtown (Lone Star) The Future of Innovation and Consumer Electronics ACC (Ballroom EF) Tricking People into Reading Again Sheraton Austin (Capitol EFGH) Web Originals: Television’s New Guinea Pigs ACC (Room 18ABCD) What WebGL Will Mean for the Web ACC (Ballroom A)

9:30am

#Kony2012: What Does 70+ Million Views Mean? AT&T Conference Hotel (Salon A) 3 Secrets to a Killer Elevator Pitch Hilton Austin Downtown (Salon C) Epic Battle: Creativity vs. Discipline in Social InterContinental Stephen F. Austin (Capital Ballroom A) Gaming Tools Kids Want to Use AT&T Conference Hotel (Classroom 203) Health As a Team Sport AT&T Conference Hotel (Classroom 204) How to Raise Awareness Through Blogger Outreach ACC (Room 6AB) IRL: Improving Communities with Social Media Omni Downtown (Longhorn) Music Discovery: Man vs. Machine ACC (Room 12AB) Second Screen Dashboard: Cover Live Events Better ACC (Room 18ABCD) The Right Tool for the Job: Native or Mobile Web? ACC (Ballroom A) Vetting in the Age of Social: Who Do You Trust? Sheraton Austin (Capitol ABCD) Wall-E or Terminator: Predicting the Rise of AI Hilton Austin Downtown (Salon J)

11:00am

Advise THIS! Matchmaking Startups & High Profile Advisors ACC (Exhibit Hall 5) Agile Apps: Effective Mobile & Native Development ACC (Ballroom A) Becoming a CEO: Lessons from Four Techette Leaders Courtyard Marriott (Brazos) Can Printed Electronics Save the Music Industry? ACC (Room 12AB) Confessions of a Community Moderator Omni Downtown (Longhorn) Creating an Internet of Entities Sheraton Austin (Creekside I & II) Educating the Future of Austin Technology Hilton Austin Downtown (Salon D) Gaming the Environment for Positive Change with Philippe Cousteau ACC (Room 5ABC) Get Lucky: Create Serendipity to Spur Innovation Omni Downtown (Lone Star) Government As a Catalyst: Prizes 4 Tech Innovation AT&T Conference Hotel (Salon B) How the Wallet Was Won: The End of Paper Receipts Hilton Garden Inn (Rio Grande) Is Aggregation Theft? Sheraton Austin (Capitol ABCD) New Career for Journalists: Online Video Producer Sheraton Austin (Capitol EFGH) Philanthropy for Everyone: Community Grantmaking ACC (Room 6AB) Sneakers & Technology: A True Love Story AT&T Conference Hotel (Classroom 204) Social Commerce: Not Yet Taking Off Like Farmville Omni Downtown (Capital Ballroom) Social Media Boundaries: Personal/Personnel Policy AT&T Conference Hotel (Salon A) Social Shopping: The Zeros & Ones Changing Fashion Driskill Hotel (Driskill Ballroom) Software Patents: Great, Dangerous or Pointless? Hilton Austin Downtown (Salon C) We Are Legion: Digital (R)Evolution ACC (Room 18ABCD)

Who Needs a Fashion Cycle? I've Got Social Media Driskill Hotel (Citadel)

12:30pm

2012: Social Media’s New Role in Politics AT&T Conference Hotel (Salon A) Branded Content: We're All Publishers Now Sheraton Austin (Creekside I & II)

Breaking Down Walls, a Decentralised Social Web? ACC (Ballroom BC) Can Social Music Save the Music Industry? ACC (Room 12AB) Facebook Credits: Not Just for Virtual Goods Omni Downtown (Capital Ballroom) Flash: F Bomb or Da Bomb? ACC (Room 10AB) Harnessing the Power of the Benevolent Internet ACC (Room 6AB) How the Austin Region Supports Technology Companies Hilton Austin Downtown (Salon D) Mobile Privacy: Developer Kits & Tips ACC (Ballroom A) Music 2.0: Engaging Fans with Mobile Social Apps Omni Downtown (Lone Star) PolySocial Reality and the Enspirited World Driskill Hotel (Driskill Ballroom) The Airbnb of Anything: The Growth of P2P Markets Hilton Austin Downtown (Salon C) The Facebook Customer Service Challenge for Brands St David's Bethell Hall The Future of Work and the Free Radical Courtyard Marriott (Brazos) Turntable.fm: The Future of Music Is Social ACC (Ballroom EF) Worldchanging 2.0: Evaluating Inspiration AT&T Conference Hotel (Salon E)

3:30pm

American Copyright: Will Government Go Too Far? AT&T Conference Hotel (Salon A) Artists Scoring Film: New Trends in Composing ACC (Room 18ABCD) Audience-Centric Media: Wants and Needs in News Sheraton Austin (Capitol ABCD) Boost Fundraising & Engagement with “Gamification” ACC (Room 6AB) Cool Like You, Gov Private Sector Envy AT&T Conference Hotel (Salon B) Digital Debauchery with Anthony Bourdain ACC (Ballroom D) Fashion and the New Taste Graph Driskill Hotel (Citadel) Forget Radio. Let Your Fans Market Your Music Omni Downtown (Lone Star) How The X Factor USA "Got Social" in Season One InterContinental Stephen F. Austin (Capital Ballroom A) Investments in Austin Technology Hilton Austin Downtown (Salon D) Let's Get Lost: Surprise in the Social Media Age Omni Downtown (Longhorn)

Let’s Play: Motivate Healthy Behavior Using Games AT&T Conference Hotel (Classroom 204) Misuse the Internet and Make People Love You Sheraton Austin (Capitol EFGH) Mobile Ads: Best Practices for the Music Industry St David's Bethell Hall Old School to New School: Games & Mobile Learning AT&T Conference Hotel (Classroom 203) Radically Open Cultural Heritage Data on the Web ACC (Room 10AB) Social Media & Young Children: Our Kids' Futures Omni Downtown (Capital Ballroom) SXSW Stories Open Mic ACC (Room 5ABC) The iPad Theater: The Convergence of Film and Interactive Media ACC (Room 12AB) Women Drive Change: Tech in the Global South AT&T Conference Hotel (Salon E) Your Social Media Job Is Dead: Now What? Courtyard Marriott (Brazos)

5:00pm

Austin Browncoats: From Fan Group to Non-Profit ACC (Room 6AB) Beyond Dance Dance Revolution ACC (Room 12AB) Crowdsource This! Harnessing the Crowd for Content Sheraton Austin (Creekside I & II) From Leather to Smartphone: The Wallet Evolves Hilton Garden Inn (Rio Grande) Help! I Have an Internet Stalker or Blackmailer! InterContinental Stephen F. Austin (Capital Ballroom A) How Social Media Drives a Student’s Success AT&T Conference Hotel (Classroom 203) How to Write an RFP for Social Media Omni Downtown (Lone Star) JavaScript Performance MythBusters™ (via JSPerf) ACC (Ballroom A) Scaling to Infinity: Dealing with Rocket Growth ACC (Ballroom BC) SXTown Hall ACC (Room 5ABC) The Austin Tech Incubator Landscape Hilton Austin Downtown (Salon D)

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