SXSW 2012

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7:00pm

Amex Sync Show Presenting JAY Z ACL Live at the Moody Theater

11:00am

All Day Event - SXSW Trade Show ACC (Exhibit Hall 3/4)

12:00pm

Clean Tech Meet Up ACC (Exhibit Hall 3/4) Next Stage: BUILT - Talks By People Who Create ACC (Exhibit Hall 3/4)

1:00pm

Next Stage: Tear It Up: How to Write a Digital Novel ACC (Exhibit Hall 3/4)

1:30pm

SXSW Meet Up Pavilion Gallery Artist Reception ACC (Exhibit Hall 3/4)

2:00pm

Next Stage: Behind the Scenes with Indiewire featuring Matthew Lillard of Fat Kid Rules the World ACC (Exhibit Hall 3/4)

2:30pm

Next Stage: Behind the Scenes with Indiewire featuring Matt Piedmont of Casa de mi Padre ACC (Exhibit Hall 3/4)

3:00pm

Move to Austin Meet Up ACC (Exhibit Hall 3/4) Next Stage: YouTube Refreshed: How to Design for What the World is Watching ACC (Exhibit Hall 3/4)

4:00pm

SXSW Comedy: RISK! True Tales, Boldly Told hosted by Kevin Allison (The State) and featuring special guests ACC (Exhibit Hall 3/4)

4:30pm

Mobile Developers Meet Up ACC (Exhibit Hall 3/4)

5:00pm

Next Stage: Nive Nielsen & The Deer Children ACC (Exhibit Hall 3/4)

9:00am

All Day Event - AT&T Lounge ACC All Day Event - Catch A Chevy/Drive A Chevy ACC All Day Event - Chevrolet Volt Recharge Lounge ACC All Day Event - Dell Lounge ACC Morning Event - Java Monster Mornings Registrant’s Lounge

10:00am

Nike Livestrong Run NikeFuel Lot

11:00am

All Day Event - SXSW Trade Show ACC (Exhibit Hall 3/4) Banded Together: Touring as a Standup Comedy Group ACC (Room 16AB)

Beethoven + Social Media = Crowdfunding Patronage ACC (Room 17B) Digital Musicologists: Online Music's Tastemakers ACC (Room 11AB)

Getting Your Music/Tech Startup Funded ACC (Room 10C) How Artists Work with Big Media to Grow Fanbase ACC (Room 13AB) Indies Going Mobile ACC (Room 17A) Mentor Session 1 ACC (Artist Central in Ballroom E) Pathway to Placement ACC (Room 12AB) Shorties Session: Band Member Basics ACC (Artist Central in Ballroom E)

12:00pm

All Day Event - Dell Oasis San Jacinto at 5th St All Day Event - Music Gear Expo ACC (Exhibit Hall 5) All Day Event - The Spot presented by AT&T San Jacinto at 6th St Music Gear Expo Lounge ACC (Exhibit Hall 5) Music Gear Expo Store ACC (Exhibit Hall 5) Music Streaming & Online Radio Meet Up ACC (Exhibit Hall 3/4) Next Stage: Love Inks ACC (Exhibit Hall 3/4) The SXSW Green Zone Presented by Whole Foods Market TBA The Voice according to Austin ACC (Exhibit Hall 5)

12:30pm

Adventures in Songwriting with Paul Williams ACC (Room 16AB)

Demo Listening Session 1 ACC (Room 8BC) Digitalmusic.org's Music Startup Academy (1 of 3): Label and Publishing Basics for Entrepreneurs ACC (Room 10C) How to Connect with the Right Festivals & Venues ACC (Room 12AB) Music in Devices - What is Working? ACC (Room 15) Opportunities That Others Miss on the Web ACC (Room 17A) Public Media & Digital Music Innovation ACC (Room 17B) SXSW Featured Speaker: Martin Atkins ACC (Artist Central in Ballroom E) SXSW Music Accelerator: Round One A Pitches ACC (Room 10AB) The Musician's Survival Guide ACC (Room 11AB)

1:00pm

Music Gear Expo Classes with Dubspot ACC (Exhibit Hall 5) Next Stage: Dustin Wong ACC (Exhibit Hall 3/4)

1:30pm

Meet the Entertainment Lawyers ACC (Exhibit Hall 3/4)

2:00pm

All Day Event - Flatstock 33 sponsored by HGTV ACC (Ballroom A, B, C) Confessions of a Dynamic Pricing Vendor ACC (Room 11AB) Digitalmusic.org's Music Startup Academy (2 of 3): Music Industry Content Acquisition and Business Development ACC (Room 10C) Downloaded: The SXSW Interview ACC (Room 18ABC)

Mentor Session 2 ACC (Artist Central in Ballroom E) Music Gear Expo Classes with Dubspot ACC (Exhibit Hall 5) Set Your Content Free (It's Harder Than You Think) ACC (Room 13AB) Social Media Band Camp ACC (Room 17B) SXSW Music Accelerator: Round One B Pitches ACC (Room 10AB) The Basics of Music Publishing Income Streams ACC (Room 15) What Happened to the Big Idea in Music Technology? ACC (Room 16AB)

2:30pm

Next Stage: Behind the Scenes with Indiewire featuring Female Directors Martha Stephens of Pilgrim Song, Amy Siemetz of Sun Don’t Shine and Meagan Griffiths of Eden ACC (Exhibit Hall 3/4)

3:00pm

J. Dennis Thomas Book Signing ACC (Ballroom G Foyer) Music Gear Expo Classes with Dubspot ACC (Exhibit Hall 5) Music Publishing & Licensing Meet Up ACC (Exhibit Hall 3/4) Next Stage: R. Stevie Moore ACC (Exhibit Hall 3/4)

3:30pm

Artist Central Clinic: Keys/Synth ACC (Artist Central in Ballroom E) Beyond Sync: Turning Placements Into Partnerships ACC (Room 12AB) Creating a Scene in 2012 ACC (Room 11AB) Digitalmusic.org's Music Startup Academy (3 of 3): Getting Under The Hood: Music Operations For CTOs and Developers ACC (Room 10C) From The Blocks To The Blogs ACC (Room 13AB) Importance of Online Video and Social Media ACC (Room 15) Live Music-The NEW Formula For Filling The House ACC (Room 17B) Maximizing Alternative Income As A Hip Hop Artist ACC (Room 8BC) Social Music Strategies: Viral & the Power of Free ACC (Room 16AB)

4:00pm

Afternoon Event - Registrants Lounge presented by MOFILM Registrant’s Lounge Music Gear Expo Classes with Dubspot ACC (Exhibit Hall 5) SXSW Comedy: Upright Citizens Brigade Presents The Chris Gethard Show ACC (Exhibit Hall 3/4)

4:30pm

Women in Music Meet Up ACC (Exhibit Hall 3/4)

5:00pm

A Beginner's Guide to Music Publishing ACC (Room 12AB) Are Cloud Music Services the Same Old Song & Dance? ACC (Room 13AB) ATM In Your Pocket ACC (Room 11AB) Hometown to National: How to Grow Your Band ACC (Room 17A) Integrating Branding Into Your Daily Business ACC (Room 15) Making Money, Making Records and Keeping Your Cred: Austin Musicians Spill Their Secrets ACC (Artist Central in Ballroom E) Music Gear Expo Classes with Dubspot ACC (Exhibit Hall 5) Next Stage: A.Dd+ ACC (Exhibit Hall 3/4) Pandora Live Music DNA Analysis ACC (Room 10C) SXSW Music Accelerator: Final Round ACC (Room 10AB) The IFC Crossroads House @ Vice Bar Happy Hour IFC Crossroads House at Vice The Many Faces of Songwriting ACC (Room 17B) The New Streaming Music Industry ACC (Room 8BC)

5:30pm

Next Stage: The Niceguys ACC (Exhibit Hall 3/4)

6:00pm

SXSW Music Accelerator: Award Ceremony ACC (Room 10AB)

6:15pm

Safe Harbor Room ACC (Room 5ABC)

7:00pm

Boise Showcase IFC Crossroads House at Vice

8:30pm

Brown Paper Tickets Esther's Follies

10:00pm

Don’t Miss This Esther's Follies

11:30pm

Gotham Comedy Club presents The Laugh Button Live! Esther's Follies

9:00am

All Day Event - AT&T Lounge ACC All Day Event - Chevrolet Volt Recharge Lounge ACC All Day Event - Dell Lounge ACC Morning Event - Java Monster Mornings Registrant’s Lounge

10:00am

Nike Livestrong Run NikeFuel Lot

11:00am

All Day Event - Catch A Chevy/Drive A Chevy ACC All Day Event - Flatstock 33 sponsored by HGTV ACC (Ballroom A, B, C) All Day Event - SXSW Trade Show ACC (Exhibit Hall 3/4) Michael Azerrad Book Signing ACC Prelude Music: Woody Guthrie Tribute ACC (Ballroom D)

11:30am

The Hard Rock Hotels Presents "The Sound Of Your Stay" Music Lounge Cedar Door

12:00pm

All Day Event - Dell Oasis San Jacinto at 5th St All Day Event - Music Gear Expo ACC (Exhibit Hall 5) All Day Event - The Spot presented by AT&T San Jacinto at 6th St Managers of the World Unite! Meet Up ACC (Exhibit Hall 3/4) Music Gear Expo Lounge ACC (Exhibit Hall 5) Music Gear Expo Store ACC (Exhibit Hall 5) Next Stage: Mother Falcon ACC (Exhibit Hall 3/4) Nike Training Club NikeFuel Lot SXSW Keynote: Bruce Springsteen ACC (Ballroom D) The SXSW Green Zone Presented by Whole Foods Market TBA

1:00pm

Holger Peterson Book Signing ACC Meet the Next Generation of Musicians from the Live Music Capital of the World ACC (Exhibit Hall 5) Music Gear Expo Classes with Dubspot ACC (Room 2) Next Stage: Craft Spells ACC (Exhibit Hall 3/4)

1:30pm

2012: The Year Dance Music Killed Rock & Roll ACC (Room 17B) Brass in Pocket: Accessing More Musician Income ACC (Room 17A) Carrie Potter-Devening Book Signing ACC Creating Your Second Act ACC (Room 16AB) Demo Listening Session 2 ACC (Room 8BC) How Stella Got Her Masters Back: Reversion Rights ACC (Room 11AB)

How To Make A Great Record ACC (Room 10C) Indie Labels Meet Up ACC (Exhibit Hall 3/4) Mentor Session 3 ACC (Artist Central in Ballroom E) Music Industry Higher Education ACC (Room 9ABC) Reblog Culture: Tumblr and Social Music Fandom ACC (Room 15) Social Media Best Practices for Musicians ACC (Artist Central in Ballroom E) Who Said You Could Use My Name? ACC (Room 13AB) Woody Guthrie at 100 ACC (Room 18ABC)

2:00pm

Music Gear Expo Classes with Dubspot ACC (Room 2) Next Stage: Behind the Scenes with Indiewire featuring Caveh Zahedi of The Sheik and I ACC (Exhibit Hall 3/4) Rick Shapiro CD Signing ACC (Ballroom G Foyer)

2:15pm

Raheem Jarbo Book Signing ACC (Ballroom G Foyer)

2:30pm

Martin Atkins Book Signing ACC (Ballroom G Foyer) Next Stage: Behind the Scenes with Indiewire featuring SXSW Film Festival Producer Janet Pierson, SXSW Creative Director Brent Grulke, and SXSW Senior Director Louis Black ACC (Exhibit Hall 3/4)

2:45pm

Age of the Benefactor: The 21st Century Fan Club ACC (Room 17B) Analytics For Musicians ACC (Room 10C) Badass Guitar Apps ACC (Room 9ABC) Composing for TV - Get Started and Build a Career ACC (Room 13AB) Doing Good, Only Better ACC (Room 17A) Getting Your Music In Sports ACC (Room 12AB) Mentor Session 4 ACC (Artist Central in Ballroom E) Seeing Red: Aesthetics and Visuals of Metal ACC (Room 11AB) Shorties Session: The Studio Experience ACC (Artist Central in Ballroom E) SXSW Interview: Ann and Nancy Wilson ACC (Room 18ABC) Taking the Throne: The Brand is the New King ACC (Room 16AB) The Independent Manager: A Dying Breed ACC (Room 15)

3:00pm

Dave Kusek Book Signing ACC (Ballroom G Foyer) Music & Fashion Meet Up ACC (Exhibit Hall 3/4) Music Gear Expo Classes with Dubspot ACC (Room 2) SXSW Comedy: Stand Up! Records ACC (Exhibit Hall 3/4)

3:30pm

Bill German Book Signing ACC (Ballroom G Foyer)

4:00pm

Advertising IS the New Radio! ACC (Room 12AB) Afternoon Event - Registrants Lounge presented by MOFILM Registrant’s Lounge Animal Farm and Ticketing ACC (Room 13AB) Another Look at Recovery: Music & Community ACC (Room 17A) Artist Central Clinic: Reason ACC (Artist Central in Ballroom E) Funkytown Stories ACC (Room 16AB) Haircut & Attitude- The Artist's Image ACC (Room 15) Music Gear Expo Classes with KORG ACC (Room 2) None More Black: How Extreme Can Metal Go? ACC (Room 8BC) Success Strategies for the UK ACC (Room 11AB) SXSW Featured Speaker: Van Toffler ACC (Room 18ABC) The Evolution Of Music Discovery In The Cloud ACC (Room 17B)

5:00pm

The IFC Crossroads House @ Vice Bar Happy Hour IFC Crossroads House at Vice

5:15pm

Australia - It's a Long Way Away ACC (Room 8BC) Bob Gruen Book Signing ACC (Ballroom G Foyer) Cash For Songs: Insider Secrets of Music Placement ACC (Room 12AB) Getting Off the SOPA Box ACC (Room 18ABC) How to Track and Capture Wild Root Songs of North America ACC (Room 16AB) In the iCloud Era Who Can You Trust to Find Music? ACC (Room 17B) Reaching Today's Digital Music Consumers ACC (Room 11AB) Shorties Session: Licensing for Musicians ACC (Artist Central in Ballroom E) Tour Design - Creating the Live Experience ACC (Room 17A) Transnational Beats: Muslim Americans and Hip Hop ACC (Room 15) Website Demolition Derby ACC (Room 10C)

6:15pm

Safe Harbor Room ACC (Room 5ABC)

7:00pm

Paradigm Music Showcase IFC Crossroads House at Vice

8:30pm

TuneIn Standup Showcase Esther's Follies

10:00pm

Made In Austin Esther's Follies

11:30pm

Set List: Standup Without A Net Esther's Follies

9:00am

All Day Event - AT&T Lounge ACC All Day Event - Chevrolet Volt Recharge Lounge ACC All Day Event - Dell Lounge ACC Morning Event - Java Monster Mornings Registrant’s Lounge

11:00am

Adult Rock Music Meeting ACC All Day Event - Catch A Chevy/Drive A Chevy ACC All Day Event - Flatstock 33 sponsored by HGTV ACC Beyond the Kitchen SYNC: Music/Brand Collaboration ACC CLE 1: It's Not the Record Business - It's the Music Business ACC Cool Garage Recording Tools and the Crap to Avoid ACC Cover Songs to Karaoke: Alternate Revenue Streams ACC Do We Need Music Collecting Societies in the Digital Age? ACC Feel Better! Treating Performance-Related Pain ACC Mentor Session 5 ACC Playlisting for Profit ACC Publicity in the Digital Era ACC Stuart Coupe Book Signing ACC The Ins and Outs of Music Publishing ACC

12:00pm

All Day Event - Music Gear Expo ACC All Day Event - Style X ACC All Day Event - The Spot presented by AT&T San Jacinto at 6th St Music Gear Expo Classes ACC Music Gear Expo Lounge ACC Music Gear Expo Store ACC The SXSW Green Zone Presented by Whole Foods Market TBA

12:15pm

Ralph Murphy Book Signing ACC Todd and Jeff Brabec Book Signing ACC

12:30pm

Artist Central Music Video Feedback Session ACC Banking Beats: Africa’s Music Economy ACC Beyond Just Music Licensing in Advertising ACC Boys and Girls 'N the Hood: Regional Music Scenes, Then and Now ACC CLE 2: Royalties in the Digital Space: What, Where and How Much Are They? ACC Demo Listening Session 3 ACC Format Shmormat: Radio Breaks Bands ACC Navigating the Middle ACC Producing Ecstasy ACC Secrets to Fan Engagement: Innovative Strategies ACC Single And Ready To Mingle ACC SXSW Interview: Juanes ACC

12:50pm

The Change Landscape of the Fashion Industry ACC

2:00pm

Artist Central Clinic: Pro Tools ACC CLE 3: Building Artists' Brands Internationally ACC Demo Listening Session 4 ACC Do Music Moguls Know a Secret About K-Pop? ACC

Give Fans A Reason To Buy; Make Direct-to-Fan Work ACC How Indie Metal is Surviving and Thriving ACC Mentor Session 6 ACC Music in TV Pilots: Sales Tool or Strategy? ACC Obsession of the Dealmaker ACC Pennies From The Celestial Jukebox ACC The Importance of Latin Presence in Music Festivals ACC They Used to Call It Classical ACC

2:10pm

The Influence of Music on Style and Vice Versa ACC

2:15pm

Music Gear Expo Classes ACC

3:00pm

Music Gear Expo Classes ACC

3:15pm

Alex Ross Book Signing ACC

3:30pm

Artist Central Clinic - Ableton Live ACC Blood Music Sex Magick ACC CLE 4: DIY- Faction or Fiction? Working with Majors, Indies or Yourself ACC How YouTube Festival Webcasts Changed the World ACC Is There a Latin Alternative? ACC It Takes a Village to Break an Artist ACC New Digs: A Rock and Roll Library and Archives ACC Small Markets Can Build Careers ACC Snacky Tunes: Food, Music & Internet Radio ACC SXSW Interview: Nas and Steve Stoute ACC The State of Menswear ACC Touring Beyond The Borders ACC

4:00pm

Afternoon Event - Registrants Lounge presented by MOFILM Registrant’s Lounge Music Gear Expo Classes ACC

4:45pm

Holly George-Warren Book Signing ACC James Henke Book Signing ACC

4:50pm

Today's Fashion Media Business: Same Same, But Different? ACC

5:00pm

Artist Central Clinic: Screenprinting Your Gig Poster ACC CLE 5: Ethics: Lawyers Need Them and This Credit ACC Indie Labels-The Best Career Path for Artists ACC Lenny Kaye Book Signing ACC Music Gear Expo Classes ACC No Label, No Manager, No Problem? ACC Song of The Wicker Man ACC Starting Your Own Studio Business ACC The IFC Crossroads House @ Vice Bar Happy Hour Vice The Recipe For Success: Old School vs. New School ACC The Ups and Downs of Band/Brand Relationships ACC Why the Global Music Industry Needs China ACC

5:15pm

Chris Gethard Book Signing ACC

6:15pm

Safe Harbor Room ACC Style X Runway Show ACC

6:30pm

Earwolf presents: Sklarbro Country - LIVE Comedy Podcast Esther's Follies

7:00pm

Freecreditscore.com Showcase IFC Crossroads House at Vice

8:30pm

The Benson Interruption Esther's Follies

10:00pm

Weekend Spotlight Showcases Esther's Follies

11:30pm

Legend with Reggie Watts The Velveeta Room Weekend Spotlight Showcases Esther's Follies

9:00am

Morning Event - Java Monster Mornings Registrant’s Lounge

10:00am

All Day Event - AT&T Lounge ACC All Day Event - Chevrolet Volt Recharge Lounge ACC All Day Event - Dell Lounge ACC Nike Livestrong Run NikeFuel Lot

11:00am

A Conversation with Steve Stoute and Dan Charnas ACC (Room 12AB)

All Day Event - Catch A Chevy/Drive A Chevy ACC All Day Event - Flatstock 33 sponsored by HGTV ACC (Ballroom A, B, C) Bringing the Arena to Your Phone ACC (Room 17A) CLE 6: Licensing Madness: Exploitation a Go-Go ACC (Room 9ABC) Cosmic Cowboys and Redneck Rockers: The 40-Year Reunion ACC (Room 17B) Managing Publicity ACC (Room 15) Music Gear Expo Store ACC (Exhibit Hall 5)

11:30am

The Hard Rock Hotels Presents "The Sound Of Your Stay" Music Lounge Cedar Door

12:00pm

All Day Event - Dell Oasis San Jacinto at 5th St All Day Event - Music Gear Expo ACC (Exhibit Hall 5) All Day Event - Style X ACC All Day Event - The Spot presented by AT&T San Jacinto at 6th St Music Gear Expo Lounge ACC (Exhibit Hall 5) Nike Training Club NikeFuel Lot The SXSW Green Zone Presented by Whole Foods Market TBA

12:30pm

Artist Central Clinic: Mash-up Masterclass ACC (Artist Central in Ballroom E) CLE 7: Run for Cover: The Future of Cloud Commerce ACC (Room 9ABC) DIY Merch Solutions / Crowdsourcing & Contesting ACC (Room 17A) Facebook Music Marketing: Pages, Feeds, Games ACC (Room 16AB) Gatekeepers: Tales Of The Pitch ACC (Room 12AB) Has Digital Music Made Indie Labels Go Mainstream? ACC (Room 11AB) Mentor Session 7 ACC (Artist Central in Ballroom E) New Atlantis: New Orleans Music Rebuilds ACC (Room 15)

Not Your Father’s House Concert ACC (Room 17B) Side B: How the Internet Revived Mixtapes ACC (Room 13AB)

12:50pm

What's Up With Urban Fashion & Streetwear? ACC (Exhibit Hall 4)

1:00pm

Music Gear Expo Classes with Dubspot ACC (Room 2)

1:45pm

Alison Fensterstock Book Signing ACC (Ballroom G Foyer) John Swenson Book Signing ACC

2:00pm

Artist Central Clinic: Guitar ACC (Artist Central in Ballroom E) Bass Culture: The Influence of Reggae Music in Britain and Beyond ACC (Room 15) CLE 8: Termination of Copyright Transfers and Other Capital Ideas ACC (Room 9ABC) Create Success: Breaking Top 40 On Your Own ACC (Room 17A) Music Gear Expo Classes with Dubspot ACC (Room 2) Producer to Producer ACC (Room 18ABC) SXSW Interview: Bomba Estereo ACC (Room 16AB) SXSWFM Radio Kevin Connor interviews ACC (Exhibit Hall 5) The Future of Physical Product and Music Experience ACC (Room 13AB) The United States of Americana ACC (Room 17B) The Unspoken Code of the Music Blogosphere ACC (Room 11AB)

2:10pm

Fashion is Cool, But Fashion + Technology is Cooler ACC (Exhibit Hall 4)

3:00pm

Music Gear Expo Classes with Dubspot ACC (Room 2) SXSW Showcasing Artist Gear Giveaway ACC (Exhibit Hall 5)

3:30pm

Artist Central Clinic: Vocals ACC (Artist Central in Ballroom E) CLE 9: Pennies, Pounds and Piastres: Global Collection of Publishing Money ACC (Room 9ABC) It's All In The Details: A Design Discussion ACC (Exhibit Hall 4) Music Biz Models: What Works & What Doesn't ACC (Room 11AB) Peter Blackstock Book Signing ACC (Ballroom G Foyer) Promoting Music with Social Media ACC (Room 17A) Value of Vinyl: Production, Pressing & Promotion ACC (Room 17B)

Writing to a Narrative - 'Zen Arcade' to 'The Argument' ACC (Room 15)

4:00pm

Afternoon Event - Registrants Lounge presented by MOFILM Registrant’s Lounge Music Gear Expo Classes with Dubspot ACC (Room 2)

4:50pm

What The Olsen Twins Got Right: Family In Fashion ACC (Exhibit Hall 4)

5:00pm

Safe Harbor Room ACC (Room 5ABC)

6:15pm

Style X Runway Show ACC (Exhibit Hall 4)

6:30pm

Earwolf presents: Who Charted? - LIVE Comedy Podcast Esther's Follies

8:30pm

The Benson Interruption Esther's Follies

10:00pm

Weekend Spotlight Showcases Esther's Follies

11:30pm

Weekend Spotlight Showcases Esther's Follies

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