SXSW 2012

Dawson Ludwig is the General Manager of Noise Pop Industries, a Bay Area based events and marketing company responsible for Treasure Island Music Festival, Noise Pop Festival, Swedish American Hall and DoTheBay.com. Dawson began his career in the music industry as a radio promoter for the New York based independent label Organic Ent. (Billy Harvey) and then for the London based label One Little Indian (Bjork). He moved to San Francisco in 2009 where he began working with Noise Pop as their marketing director. He helped expand the Noise Pop brand by launching website DoTheBay, part of the DoStuff Media Network. In 2014 Dawson became a partner in Noise Pop, taking on the General Manager role. Since taking the lead at Noise Pop he’s helped grow the existing Noise Pop properties: Treasure Island and Noise Pop Festival. He’s also helped launch new properties including Swedish American Hall, 20th St. Block Party and the Noise Pop Podcast.