Today 40 million people are over 65 - the largest and fastest growing demographic in America. With Baby Boomers retiring, over 10,000 people a day turn 65, a trend that will continue over the next decade. Americans age 50+ are increasingly likely to have a cell phone, a laptop or tablet, or a game console, and represent the fastest growing age segment to adopt to social networking and hypernet technology. What’s the opportunity? A connected lifestyle that blurs boundaries across home, work, leisure, and retirement, smoothly connecting our online and offline lives. Unfortunately, this tech-enabled lifestyle is not yet widespread among older age ranges, hampered by technology choices that are complex and difficult to use. To enable a connected living and social aging experience for older consumers, vendors need to begin to design for all, and entrepreneurs and the venture community need a more dynamic relationship with this huge and underserved growth market.
Speakers
Chapter Head | Seniors In Touch/Health 2.0 Houston | Occasional...
Type Interactive,
Solo
Hashtag #sxsw #sm4seniors
Theme Social Networks
Level Beginner
Website http://schedule.sxsw.com/2012/events/event_IAP9748
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