SXSW 2012

Every marketer dreams of their video going "viral" and getting passed along by millions. Sure, it happens. But how and why? The reality is, "viral video" is a myth. The biggest and most successful online video campaigns are the result of carefully crafted and well-funded strategies - not friends sharing videos with friends. Mitchell Reichgut is CEO of Jun Group, a premiere social video platform. His company distributes hundreds of such programs every year, reaching hundreds of millions of people. Mitchell will give you a look behind the scenes at what works and what doesn't work in online video. He'll analyze strategies, debunk myths, and decode the structures and technologies that make successful social videos happen.

The Austin Chronicle recommends this event in "The End of the Double Rainbow: Does it take a pot of gold now to go viral?" Read the full feature here.