Every consumer is local. They live in a community. They’re engaging and interacting in their favorite places, online and offline. And much of today’s marketing misses the mark when it comes to connecting with local consumers online. In this session, we’ll share practical strategies about how any business - from start-ups to local businesses to national brands, agencies, and franchises - can think local in their online marketing and connect the dots between their digital strategies and their physical presence.
Speakers
Dir of Mktg | ReachLocal | At ReachLocal I'm responsible for...
Digital Content Mgr | ReachLocal | Passionate about connecting...
Type Interactive,
Core Conversation
Hashtag #sxsw #localchat
Theme Branding and Marketing
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP12273
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