SXSW 2012

As the battle between web and TV grows vicious, interactive and multi-platform videos are born. Platforms like XBOX Live and the impending Google TV will transform tv and ads into something we’ve never before experienced. Unfortunately, there is more competition for the attention of those eyes than you can shake a stick at. Hear from Emergent Order creative director, John Papola, about the art of web video and what it takes grab attention online and go viral. John has created videos that have driven millions of views online and some that haven't, so he knows what works and what doesn't. Hear about the science side from successful web video entrepreneur, Jen Grogono. Jen's latest venture, uStudio, provides a platform for distributing video on an ever expanding number of channels and sites across the web and tracking important metrics across channels to show where you are hitting it and where you are falling flat.