At 100 million strong, Millennials are the biggest generation in American history. They possess nearly a trillion dollars in spending power. They're flipping every social custom and convention known to man on its head. You can't beat them so how can you join them?Chevrolet, in partnership with MTV through its swat team Scratch, is re-imagining the automotive experience from concepts to ownership and recently put young buyers in charge of product planning through two concept coupes. Taking a cue from the software industry, the Chevrolet concepts serve as prototypes to start a discussion, to iterate and co-create the future of transportation. This isn’t just a slight change in workflow, it’s a complete reboot with direct consumer input taking center stage. Hear Director of GM Advanced Design Frank Saucedo and Viacom Media Networks' Senior Vice President of Scratch Anne Hubert discuss how the cars and relationships came to be and how the process will transform Chevrolet for the future.
Speakers
VP | MTV
SVP | MTV Scratch At Viacom
Dir of GM Advance Design California | General Motors
Nick Pudar, Vice President of OnStar Strategy and Business Development...
Global Infotainment PM | General Motors
Type Interactive,
Panel
Hashtag #sxsw #SXchevy
Theme Emerging
Level Intermediate
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP100676
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