Thanks largely to digital innovation, being a sports fan has never been so emotionally charged, or fun, as it is today.
Fans no longer just watch. They participate, analyze, critique, deconstruct, fantasize and connect with their favorite players and teams in real time. They watch with friends, regardless of where they are physically located, thanks to new mobile and social technologies that make it easier than ever to connect virtually. They share reaction and highlights instantly, despite teams’ and leagues’ persistent attempts to control retransmission rights.
Speakers
Exec Producer, Mobile & Social Platforms | The Daily Bunch...
EVP, Global ECD | R/GA
Type Interactive,
Dual
Hashtag #sxsw #sport2015
Theme Culture,
Science and Play
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP10841
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