SXSW 2012

Google, Facebook, and Twitter were all startups once. Today they are some of the world’s most successful companies because they learned the first lesson to succeeding in a digital economy: take care of your users and they’ll take care of your business. To survive in today’s digital economy, where half of all purchases are made or influenced online, today’s largest companies will need to become truly digital businesses. Join Aaron Shapiro, CEO of Huge, as he discusses his new book Users Not Customers: Who Really Determines the Success of Your Business and how companies can make the transformation to digital. Shapiro will outline the seven lessons large companies can learn from the smartest digital businesses around - startups and successful Internet companies - including how to evolve management, operations, marketing, and customer service around meeting user needs and driving sales in the process.