SXSW 2012

The Association of PR Professionals in Mexico (ProPR) groups all PR professionals, consultants and agencies. Every year, ProPR conducts and publishes a research on the local industry. This is the first year that a PR2.0, social media or digital communications research will be included, along with the collaboration of the Social Media Club Mexico. Our intention is to present the digital addendum in SXSW to provide a big picture of how digital communication and social media industry is developing in our country, as well as analyze main challenges and opportunities for the immediate future. This is an excellent opportunity for all PR and digital communications professionals and companies who have presence in Mexico to take a general overview of Mexican industry.