Loading…

SXSW 2012 is over. Head to the SXSW 2014 Schedule!

or signup / login to see what your friends are attending and create your schedule!
NEW FEATURE → Login and connect your Eventbrite account to auto-track your Party RSVPs!


View analytic
Filter: interactive
 

2:00pm

Change Happens: Improv for an Unpredictable World

2:00pm

Man vs. Algorithm: Online Video Curation Face-off

2:00pm

Startup Marketing: Big Results with a Small Budget

2:00pm

The Concrete Jungle: Nature in an Urban Ecosystem
    Friday March 9, 2012 2:00pm - 3:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    For the first time in history, the majority of people worldwide are living in cities. What does this mean for ecosystems across the planet and how does this change the way we experience the natural world? According to E.O. Wilson's biophilia hypothesis, humans have an instinctive bond with other living things, but as rapid urbanization continues, the nature near us disappears. How can we develop new ways to reconnect with nature and what roles do technology and digital media play in this effort? With backgrounds in the hard sciences, technology development and environmental activism, the panelists will share their experiences tackling these issues on the front lines of New York City. From the building of a popular city-wide festival for celebrating biodiversity to the launching of an award-winning mobile platform for citizen science, this panel will be of interest to urbanophiles, technologists, strategists, policy makers, and anyone else concerned about nature deficit disorder.

    Speakers
    Founder & Exec Dir | NYC Wildflower Week | Marielle Anzelone’s...

    Co-founder & Chief Leaf | Networked Organisms | Yasser Ansari...


    Type Interactive, Dual
    Hashtag #sxsw #UrbanEco
    Theme New Business
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP11236


2:00pm

Wireless Wellness: App-tastic or Just Fun & Games?
    Imagine an app that could cut saturated fat from your diet. Or one that could cure gingivitis. Well, while technology has had a big role in making us more sedentary, it also has the potential to make us better informed, healthier and even more fit. In fact, patients are banking on this potential, which is why the AppStore offers more than 7,000 health apps for iPhone users alone. In this 60-min SXSW talk, Ina Fried of Dow Jones' All Things Digital sits down with Aetna Chairman and CEO Mark Bertolini to discuss how people are navigating this new landscape by using technology, especially mobile tech, to manage their health and make better health decisions. Already there are apps for testing eyesight, tracking exercise and even helping diabetics manage their glucose levels. Vast online communities complement these mobile apps by letting patients share, inform, and support one another. But what's next? Technology also has the potential to reshape the doctor-patient relationship, transforming it from one characterized by irregular visits to treat illness to true doctor-patient partnerships focused on wellness. And what about online health care records we hear so much about? We used to have a better chance of seeing bigfoot, but today companies like Aetna are making mobile health records a reality. Is this is a privacy breach in the making or are their real benefits to having this info on the go? This session is sponsored by Aetna.

    Speakers
    Sr Editor, Mobilized | All Things Digital

    Chairman, CEO and President | Aetna


    Type Interactive, Dual
    Hashtag #sxsw #mhealth
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100160


3:30pm

Fireside Chat with Vic Gundotra on Google+

3:30pm

Gamify and Socialize: Beyond the Buzzwords
    Bing Gordon knows how to spread magic dust: Look anywhere from Amazon to Zynga. A master of disruption, he's blessed with 20/20 vision into all things gaming and social. Go beyond the buzzwords as the former Electronic Arts executive, legendary video game pioneer, investor in online social gaming company Zynga, and partner at Kleiner Perkins Caufield & Byers sits down with Bloomberg BusinessWeek reporter Brad Stone to help us understand how both trends are changing the way people engage, behave and consume. Bing explores why gamification and socialization have moved into the mainstream - and into our bloodstream. He explains how these concepts and strategies are relevant to just about everyone, from entrepreneurs to marketing professionals to musicians and students. Bing also discusses how game and social design principles are used to heighten the "wow" quotient in products, services and change consumer experience.

    Speakers
    Investment Partner | Kleiner Perkins Caufield & Byers | Bing...

    Sr Writer | Bloomberg Businessweek


    Type Interactive, Dual
    Hashtag #sxsw #gamify
    Theme Featured Sessions
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100442


3:30pm

Juice Without Wires: The Future of Wireless Power

3:30pm

My Robotic Kitchen Planned This Dinner Party

3:30pm

Serendipity (n.): A Happy Discovery By Accident

3:30pm

Your Energy Use: Too Busy/Lazy/Apathetic to Care?

5:00pm

Iranian Outlaws: Satire vs. Censorship

    Saman Arbabi will use his signature wit to relate how the satirical TV program challenges the oppressive Iranian regime all the while influencing the direction of the country’s political landscape. The program, “Parazit,” has become a runaway hit in Iran despite the gov’s strict censorship practices. The program uses alternate channels of distribution to reach their audience which has driven the program further underground and contributed to its outlaw status and popularity. The show has so completely seeped into the Iranian psyche that the president and his supporters have launched a counter-Parazit program. Saman will give insight into their innovative methods of growing an audience that was previously all but unreachable. At SXSW, he will unveil his latest: "Weapons of Mouse Destruction," the largest global art project against government Internet censorship. Raina Kumra BBG Director of Innovation will open the session with an overview of closed media environments around the world.

    Speakers
    MultiMedia Specialist | Voice of America

    Dir, Innovation | US Broadcasting Board of Governors | Raina...

    Co-Creator & Exec Producer, Parazit & Founder, Weapons of Mouse...


    Type Interactive, Dual
    Hashtag #sxsw #Outlaws
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10465


 
 

9:30am

Creating The Code: A BBC Transmedia Documentary

9:30am

Designing Experiences for Women

9:30am

Influence: It's in Your Genes

9:30am

Social Media in Colombia: An Agent for Change

    The role of social media has been instrumental in the more recent political and economic development of Colombia, especially overcoming a devastating period of civil strife and violence. What inspired people to protest against violence? Colombia’s former Minister of Telecommunications will discuss how social media empowered people to join the war against drug trafficking and defeat the FARC, the guerillas of the revolutionary armed forces of Colombia. We discuss their own experience growing up in a drug-funded violent country known as “narcoterrorism”, which affected every level of society and became the greatest threat to social stability starting in the late 1980s. This caused them and many others to leave the country in search of freedom. The speakers will share their insight about how social media will continue to help decrease poverty levels and increase literacy in marginalized areas in Colombia, thus improving the well-being of people and promoting socio-economic equity.

    Speakers
    Sr Business Consultant/Dir LaTam | Talent Plus Inc | Andrés...

    CEO Ozmidia.com, Former Minister of Telecomunications Colombia...


    Type Interactive, Dual
    Hashtag #sxsw #Col
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10293


11:00am

A Conversation with Joss Whedon

11:00am

Debate: Should Social Sites Allow Anonymous Users?

11:00am

Philanthropy Is Not the Future of Journalism

11:00am

Supersizing the Classroom: 3000 Students & Beyond

    A standard, supposedly self-evident fact: small class size is pedagogically superior for all student learning. Poppycock! This presentation will outline our successful strategies for expanding the conventional college classroom to 3000 students...and beyond. Combining a dynamic speaker with innovative technologies, social networking tools, and non-conventional sources of knowledge can produce an environment which fosters student engagement, content retention, deep comprehension, and lifelong curiosity...even in ultra-large classes. Integrating video podcasts, graphic novels, film, Facebook, Twitter, Poll Everywhere, and Ustream into course structure can increase choices and flexibility in student-centered activities/assignments, and facilitate increased teacher-student and student-to-student interaction. This course model challenges conventional class-size wisdom, conquers the confines of physical classrooms, and defies the old-school, teacher-centered pedagogy of centuries past.

    Speakers
    Sr Instructor | Virginia Tech

    Virginia Tech


    Type Interactive, Dual
    Hashtag #sxsw #the3000
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10043


11:00am

The Most Wanted Unusual Suspect: Markia Zuckerberg

    In June 2011, Vivek Wadhwa wrote that we need a black Mark Zuckerberg. But, what about Markia? Is it hard to imagine that the next big thing could come from a Black woman living in an urban environment instead of one of Indian or Asian descent? What about a woman with Spanish as her first language? Where are the Black, Latino, and female Mark Zuckerbergs? There are plenty of underrepresented minorities and women who have achieved success in the tech field, but not to the level of a Mark Zuckerberg and Steve Jobs. It is a mission impossible or more like improbable?This is not a session that will re-hash and re-frame this familiar problem. This session will present out-of-the-box-thinking solutions to address the issue of diversity head on. It will also present challenges to and action items for attendees that will help to move the needle forward to truly increase diversity in the tech community.

    Speakers
    President | Smarter Experiences | Glennette loves tech – a...

    Founder | Digital Sisters | A digital media consultant, online...


    Type Interactive, Dual
    Hashtag #sxsw #suspectmz
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9673


11:00am

The Sports Fan in 2015

11:00am

The Start-Up of YOU: 21st Century Career Strategy

    Renowned entrepreneur and investor Reid Hoffman and entrepreneur/author Ben Casnocha present a new blueprint for managing your career. You will learn the best practices of some of the most successful start-ups on the planet (like PayPal and LinkedIn), and how these strategies can be applied to your career -- no matter your industry or job function. You will learn how to launch career plans amid uncertainty; how to change jobs based on what you learn; how to generate breakout opportunities; how to take intelligent risks; how to develop real relationships and build an effective professional network. Most of all, you will learn how to *think* like an entrepreneur when steering the start-up that is your career. Newark mayor Cory Booker called The Start-Up of You "profound." Jack Dorsey said it "distills the key techniques needed to succeed." Come find out how to be the entrepreneur of your own life, and take control of your professional future.

    Speakers
    Entrepreneur & Author | Start-Up Of You | Entrepreneur and co-author...

    Co-Founder & Exec Chairman | Greylock Partners | Reid Hoffman...


    Type Interactive, Dual
    Hashtag #sxsw #startYOU
    Theme Featured Sessions
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13464


11:00am

The State of PR 2.0 Industry in Mexico
    The Association of PR Professionals in Mexico (ProPR) groups all PR professionals, consultants and agencies. Every year, ProPR conducts and publishes a research on the local industry. This is the first year that a PR2.0, social media or digital communications research will be included, along with the collaboration of the Social Media Club Mexico. Our intention is to present the digital addendum in SXSW to provide a big picture of how digital communication and social media industry is developing in our country, as well as analyze main challenges and opportunities for the immediate future. This is an excellent opportunity for all PR and digital communications professionals and companies who have presence in Mexico to take a general overview of Mexican industry.

    Speakers
    Pres & GM | Quality Control Marketing

    Sr Business Leader | Ogilvy PR Mexico | Oscar is Senior Business...


    Type Interactive, Dual
    Hashtag #sxsw #Mex
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11704


12:30pm

Bridging the Lawyer-Social Media Manager Divide
    Saturday March 10, 2012 12:30pm - 1:30pm @ Omni Downtown (Capital Ballroom) (700 San Jacinto Blvd, Austin, TX 78701)

    From trademark and patent infringement claims to sweepstakes compliance, legal matters have started to impact businesses social media use in a meaningful way. But can marketers and PR teams create and launch social media campaigns quickly and effectively…in partnership with legal teams? Join Sprint in-house marketing counsel June Casalmir and her former Sprint PR client and current Capital One Senior Marketing Manager Rich Pesce for an honest and entertaining dialogue on building partnerships between social media managers and the lawyers who support them. Find out firsthand what it’s like to be the lawyer who deals with company social media strategies on a daily basis, and then hear a client’s perspective on best strategies for negotiating the legal review process.

    Speakers
    Counsel, Consumer & Mktg Practices | Sprint Nextel | June Casalmir...

    Sr Mgr, Social Media & Digital Comm | Capital One | As the Sr...


    Type Interactive, Dual
    Hashtag #sxsw #smlawyer
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11198


12:30pm

Building Community Engagement Around Open Content
    Meet the team that undertook the initiative of opening up one of Harvard College’s most popular undergraduate course, “Justice” with Michael Sandel (justiceharvard.org/). Find out how their focus on social integration increased engagement and online discussion on the Justice site and other social platforms, empowering the audience to join open conversations creating a global intellectual resource. Hear how the team shifted focus to topic rather than brand to allow for the creation of user-generated content without negatively affecting the Harvard’s brand. The team will share the social and digital approach used to build engagement, including their ongoing strategy to leverage user generated content to keep the course and the topics relevant. Lessons include:-Making the case to loosen brand control for the sake of engagement-Maintaining brand strength when opening content-Combining online learning with social media-Managing and engaging in conversations on multiple platforms

    Speakers
    Dir, Online Programs, Harvard Alumni Assoc | Harvard Univers...

    CEO | The Pulse Network


    Type Interactive, Dual
    Hashtag #sxsw #EngageComm
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11291


12:30pm

Everything Is a Remix, so Steal Like an Artist

12:30pm

Extracting an Emotional Story from Mobile Datasets

12:30pm

Rise of Analytics: Impacting the Editorial Process?

12:30pm

Viral Is a Dirty Word: Strategic Video Success

12:30pm

When Biomechanics Attack: Hard New Sports Lessons

12:30pm

Why Small Is the New Big and Big Is the New Small
    Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    Economic angst has taught us one thing: Size doesn’t matter. The over-riding lesson we are learning worldwide is that a business that gets ahead of the curve is a smart one, not necessarily a big one. The rapid development and adoption of information communication technologies (ICT) over the last ten years is driving this change. As consequence, businesses are leveraging these new web, mobile and social technologies to interact with customers and prospects in a whole new way. A role reversal between SMB and Large Enterprise is taking place: SMB is becoming more ubiquitous and quantitative while Enterprise is becoming more personalized and qualitative. This session explores the causes, corrections, and outcomes of the changing dynamics within the marketplace that now allow SMB and Large Enterprise companies to compete for the same customers. Attendees will experience these dynamics first-hand in an #eggcellent real-time market simulation.

    Speakers
    Founder/Partner | Stagira Inc | reformed retail entrepreneur...

    Dir of WW Marketing, Web & Events | IBM Collaboration Solutions...


    Type Interactive, Dual
    Hashtag #sxsw #eggcellent
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10015


3:30pm

Bridge the Gap Between Casual vs. Hardcore Games
    With the emergence of highly accessible electronic games developed for Facebook and smartphones, there has been a clear democratization of electronic gaming that has led to many people discovering video games for the first time. It has also caused some to suggest that console game companies such as PlayStation, Nintendo and Xbox could struggle to survive against the games targeting casual gamers from companies like Zynga and Glu. However, what these casual gamers are really showing is that the expansion of this technology is opening up new gameplay opportunities to the advantage of developers. Technology is progressing in many ways, helping developers improve the game experience. For example, technology is making games part of everyday life. Rendering technology is also becoming increasingly available and powerful. This combination creates game experiences that are more diverse, and many games are now blurring the line between casual and hardcore games.

    Speakers
    Sr Dir, PlayStation Digital Platforms | Sony Playstation

    Sr VP, Sony Worldwide Studios Prod Dev | Sony Playstation


    Type Interactive, Dual
    Hashtag #sxsw #GameDev
    Theme Gaming
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9956


3:30pm

Communities of Transparency: Open Data in Action
    Many cities and public agencies are opening up their data to promote accountability, empower citizens, and deliver better services. But just releasing data is not enough to achieve these desired outcomes. Most open government initiatives are supply-side efforts that release data that is too obscure, too complex, or too out of date to be valuable to citizens. This session explores three open data cases where we have seen success (public transit), failure (federal spending), and promise (open311). We show how co-production between policymakers, techies, and civic innovators is crucial to translating data into useful information for a targeted audience of local, yet diverse, users. In these communities of transparency, leadership, collaboration, local knowledge, feedback loops, and iterative design work together to forge the pathways for more meaningful transparency and participation in our communities.

    Speakers
    Research Dir | Harvard Kennedy School of Government | Francisca...

    Dir of Civic Works | OpenPlans | Frank works on software tools...


    Type Interactive, Dual
    Hashtag #sxsw #community
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10228


3:30pm

Entrepreneurs: International Teaming Opportunities

3:30pm

Live the Game: A Lifestyle with a Gaming Sense

3:30pm

Making the Real World Easier to Use
    The term "social media" is quickly becoming obsolete. The social graph is moving from our computers into the real world, and soon everything we experience will be overlaid with the thoughts and feelings of our friends. Early adopters are already starting to experience this phenomenon. For instance, foursquare alerts you when you're near places that your friends like, and provides you with suggestions from your friends on what to experience at those places. Other companies are attempting to create this type of engagement with television shows ("10 of your friends are watching!") and music. In this session, Dennis Crowley, Co-founder and CEO of foursquare, will have a conversation about how mobile technology is accelerating the social graph's move into the offline world, and how services like foursquare are taking this kind of augmented real-world exploration mainstream.

    Speakers
    CEO & Co-founder | Foursquare

    GM | CrunchFund


    Type Interactive, Dual
    Hashtag #sxsw #EasyWorld
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100167


3:30pm

Social Media for Minority Mindshare
    The advent of free and cheap media tools has created many opportunities for minority music and media makers. Young social media gurus such as the Persian background and Orange County born Mazy Kazerooni (Track.by and Digital Hustler for L'il Wayne) have leveraged popular artists and platforms like Ustream to create thriving businesses and relationships with advertisers.
    Still others, such as Korey Coleman of Spill.com/Hollywood.com have become burgeoning celebrities largely propelled by video animation, the social media platform Ning and rabid downloads of audio podcasts.
    This SXSW panel will explore strategies to leverage social media tools and platforms to increase access, brand and direct connection to consumers for minority emerging artists and will show-case best practices used by artists such as L'il Wayne, and platforms like Spill.com and Blazetrak.com.

    Speakers
    GM | Spill.com

    Founder | Tracksby Inc.

    President/CEO | Greater Austin Black Chamber Of Commerce

    Co-Founder | Blazetrak.com | Ron Harrison is a graduate of The...


    Type Interactive, Dual
    Hashtag #sxsw #mindshare
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100577


3:30pm

The Local Backbone of the SoLoMo Revolution

3:30pm

Tweeting Osama’s Death: From Citizen to Journalist
    Saturday March 10, 2012 3:30pm - 4:30pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    Within hours of learning that Osama bin Laden had been killed in Pakistan, Twitter users realized that a man had unknowingly live-tweeted the raid. Sohaib Athar (@reallyvirtual) showed what happens when ordinary people, by chance, find themselves in the middle of newsworthy events: They act like journalists, sharing information, asking questions, and working with others to figure out what happened. The speed with which his tweets traveled the world show how Twitter can turbocharge simple acts of citizen journalism by spreading them to new audiences. Steve Myers, managing editor of the Poynter Institute’s website, will describe how Athar’s tweets illustrate citizen journalism practices and how U.S. journalists learned of them so quickly. Athar, in his first trip to the U.S. since bin Laden’s killing, will describe what happened, what it was like to be in the middle of an international media scrum, and how the incident has affected his views of the media and changed his use of Twitter.

    Speakers
    Software Consultant

    Former Poynter.org Managing Editor, Current Managing editor of...


    Type Interactive, Dual
    Hashtag #sxsw #OBLtweet
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10307


3:30pm

Why Doesn't Congress Grok The Internet?
    Saturday March 10, 2012 3:30pm - 4:30pm @ AT&T Conference Hotel (Salon C) (1900 University Ave, Austin, TX 78705)

    As the SOPA showdown proved, digital fair-use questions no longer amount to a molehill on Capitol Hill. But if that episode revealed that Hollywood needs to reboot its understanding of IP politics, it also exposed frightening ignorance in Congress about the digital economy.As long as the entertainment industry's interest in protecting its work from infringement collides with tech firms' desire to work free of government interference--and citizen's wariness of copyright-protection mandates breaking their software or Internet services--these squabbles will continue. But can we at least get a better understanding among our elected representatives of our online machinery? Blogger Rob Pegoraro will lead a discussion with staffers from Sen. Ron Wyden's office--deputy chief of staff Jennifer Hoelzer, Subcommittee on Trade staff director Jayme White--about how Congress has approached Internet policy issues before, how the SOPA battle might have changed things and what might come next.

    Speakers
    N/A | Office of U.S. Senator Ron Wyden | Jayme White serves as...

    US Senator Ron Wyden | As Communications Director and Deputy...

    Rob | Prose Hacking | I write about interesting problems and...


    Type Interactive, Dual
    Hashtag #sxsw #groknet
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP992292


5:00pm

Crowdsourcing Cancer Support: A Love Story

    Cancer care and support is changing dramatically as blogging, social media, facebook and mmo gaming become mass media. Trisha Creekmore, aka Tinkerhell, a mother, wife and digital denizen since 1995, has had breast cancer twice. The first diagnosis in 2004 was hard and lonely. The second diagnosis in 2010 was harder, but not lonely. Trisha and her husband David found the content on health Web sites unhelpful and online disease-specific support groups depressing. So they made up their own plan, harnessing the power of facebook, the mmo Warhammer and thousands of strangers to create Cancerpalooza. David blogged every week. His plan was to keep family and friends informed, but the blog and the community it created became much more than the sum of their parts, inspiring and bringing value to complete strangers, the entire mmorpg community and even rockstars like Mike Patton and Ozzy Osbourne. But not in an annoying social-media-positive-sharing way. More in a FML-WTF-LOL way. This Future of Health Track is sponsored by Aetna.

    Speakers
    COO | Internews

    Writer/Interactive Producer | Tink[erhell] Media | Trisha Creekmore...


    Type Interactive, Dual
    Hashtag #sxsw #cncrplooza
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9553


5:00pm

Enterprise Social Media: Five Emerging Trends

5:00pm

Physical Architecture Meets Interaction Design

5:00pm

Welcome to the Chaos: The Distributed Workplace
    Saturday March 10, 2012 5:00pm - 6:00pm @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    The benefits of working in a distributed work environment are many. No overhead for office real estate, no employee commutes, flexible work hours, the ability to hire talent where it resides. But what are the pain points? Can working in a distributed workplace be done successfully? Workplaces often provide camaraderie; how do you get that when you’re working in isolation? How do you measure productivity when you can’t see what employees are working on? How do you ensure your employer recognizes your contributions? Since our start in August 2005, Automattic, best known for its work on WordPress.com, has employed people from all over the world. We don’t have formal offices; instead we choose to hire the most talented people to work from where they’re already located. What lessons have we learned? What should be avoided?

    Speakers
    HR Lead | Automattic | Lori loves to laugh, travel, and write...

    Iñtërnâtiônàlizætiønër | Automattic | I am Nikolay and...


    Type Interactive, Dual
    Hashtag #sxsw #chaos
    Theme Future of Work
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11333


5:00pm

Your Customers on Video Are Your Biggest Asset

    Before any new customer buys your product, they need to trust your brand, and nothing can build credibility better than the testimonials of your biggest fans. But how to best capture and harness your fans’ passion and energy for maximum ROI and impact? Testimonials have graduated: customer and fan-contributed videos offer an entirely new level of authenticity that simply cannot be achieved by the written word. See how Anheuser-Busch teamed up with VideoGenie to launch a creative video campaign during the Super Bowl to drive engagement and connect with new customers and loyal fans. The talk will delve into strategy and execution, including examples of hard data around conversions, site engagement and other direct ROI metrics. It will also touch upon how brands can utilize powerful, user-generated video content to take word-of-mouth marketing to the next level.

    Speakers
    Director of Marketing | Gibson Guitars

    CEO and Founder | VideoGenie | Justin Nassiri is the founder...

    Global Dir of Strategic Innovation | Anheuser Busch InBev | Winston...


    Type Interactive, Dual
    Hashtag #sxsw #Assets
    Theme Branding and Marketing
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12950


 
 

9:30am

Learn to Code and Make the Software You Want

9:30am

Make a Kinection: The Future of Interactive Design

9:30am

The Mind & Consciousness As an Interface

11:00am

140 Characters vs. 14000 Words: The New Long Form
    Sunday March 11, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    In the age of shortened attention spans and journalism that exists in 140 characters or less, how does long-form journalism not only compete but prevail in the digital space? Slate editor David Plotz, creator of Slate’s noted fresca program, will showcase some of the latest and most engaging interactive features that are redefining long-form journalism on the web. Evan Ratliff, contributing editor at Wired and founder and editor of The Atavist, will present the newest opportunities for interactivity within long-form in-app. This isn’t your grandmother’s long-form -- the innovations showcased in this presentation move us to the next phase of the medium, helping to transform long-form journalism pieces into traffic success stories, and a boon for advertisers.

    Speakers
    Editor | Slate | David Plotz is editor of Slate. Before joining...

    Co-Founder & Editor | Atavist | An award-winning journalist and...


    Type Interactive, Dual
    Hashtag #sxsw #longform
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11046


11:00am

Barry Diller Interview: State of the Content Industry 2012

11:00am

Designing Tomorrow’s Digital/Physical Interfaces
    Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The Mobile Revolution has reduced the costs of components and production to the point that the Davids now build and ship their device ideas quicker than the Goliaths. Gadgets are getting faster and smaller and big companies are learning more than ever on the community at large to make them shine.

    But this shift has done little to move interface design forward. The prevailing school of thought constrains us to develop devices within the ‘brain+fingertips+glass=interaction’ metaphor, making little use of our perceptual and motor potential. There’s only so far we can go with multi-touch in bridging physical with digital.

    The biggest leaps in interface innovation have come from the speculative designers, who’ve taken tremendous risks to forge a new set of digital hand tools, building a new breed of devices that do not limit users to finger movements and visual/auditory feedback, but instead utilize our spatial and sensory abilities to escape the Glass Slab - especially in the area of play.

    Speakers
    Pres/Co-Founder | Sifteo | I co-founded Sifteo in 2009 to develop...

    PhD Candidate | Berlin University of the Arts | I worked for...

    Asst Professor of Media Arts & Sciences | MIT | Leah Buechley...


    Type Interactive, Dual
    Hashtag #sxsw #Interfaces
    Theme Emerging
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9683


11:00am

Out of this World Engagement

11:00am

The Nick Denton Interview: The Failure of Comments
    The internet was supposed to allow media outlets not only to display the talent of their writers -- but to capture the intelligence of the audience. Remember that rhetoric? We've abandoned it; the most that publishers can claim is that their comments are not quite as bad as the competition's. Trolls and spammers are not the problem. They can be dealt with by brute-force moderation. The real tragedy: the triumph of mediocrity. People with time on their hands drown out more valuable contributors. We've all designed discussion systems with the most avid commenters in mind. We've given them stars and moderating powers and allowed them to develop cliques and a sense of ownership that shades into entitlement. They are not the only readers. They are not even the smartest of our readers. If we're truly to capture the intelligence of the audience, we need to design for the most intelligent of the audience.

    Speakers
    Founder | Activate | I live at anildash.com

    Publisher | Gawker Media | Nick Denton is founder of Gawker Media...


    Type Interactive, Dual
    Hashtag #sxsw #DentonInt
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100127


11:00am

User Research: Lessons from Borderlands
    A few years ago, Gearbox Software started a user research department called "Truth" while developing Borderlands. The team started with 2 people, no budget and a stack of flyers. By treating our testers as part of a community, this program has gone from a few testers in a list to a database of thousands in a short time. Truth was vital to the success of Borderlands, and saw over 600 people participating in170 sessions in the last year of development. Stephanie Puri (Truth Team Manager and User Researcher) and Matthew Armstrong (creator, designer, and director of Borderlands) share concrete examples from the development of Borderlands that demonstrate how anyone with a need for information and some creative thinking can get the feedback they need with the resources they have.

    Speakers
    Franchise Dir | Gearbox Software

    User Research Mgr | Gearbox Software | Hi! I manage the user...


    Type Interactive, Dual
    Hashtag #sxsw #Gearbox
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100099


11:00am

Vote4Geeks: Why Techies Should Run for Office

11:00am

Will Accessibility Rain on Your Cloud Parade?
    Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    The hype around cloud computing has created a storm of standards and open source activity. Many IT and business leaders have either defined or are in the process of defining their cloud strategy. At the same time government legislation and high-profile lawsuits are emphasizing the need for accessibility. Although significant energy has been put into defining the business case and value for cloud computing, adopting cloud computing and implementing cloud computing, very little focus has been given to ensuring the accessibility of cloud computing models. At first glance, it may seem that adhering to W3C’s Web Content Accessibility Guidelines will ensure accessibility of cloud services; however, those guidelines apply to browser-based access. Other models of access, including remote desktop connections, require additional thought and planning. Also, by including assistive technologies as part of the service, services can be enhanced to more broadly meet the needs of all users. This session identifies the “gotchas” and provides guidelines to help with planning and implementing an accessible cloud computing service.

    Speakers
    Research Software Engineer | IBM | Elizabeth Woodward is a Senior...


    Type Interactive, Dual
    Hashtag #sxsw #RainCloud
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9780


11:00am

A Conversation with Seth MacFarlane

12:30pm

But Hasn't Politics Always Been Social?

12:30pm

Disambiguation: Embrace Wrong Answers & Find Truth

12:30pm

eBay to VC: Lessons from the Trenches
    Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon D) (500 E 4th St, Austin, TX 78701)
    He’s done it all—and with class. Jeff Jordan redefined online commerce as the head of eBay Marketplaces, popularized digital payments by scaling PayPal and brought the restaurant industry into the Internet Age as the CEO of OpenTable. As a general partner at Andreessen Horowitz, he’s now funding the next wave of online innovation. In this one-on-one conversation with the New York Times' Jenna Wortham, Jeff will share his insights into the digital consumer and what’s next for all of us on the information superhighway (we’re rooting for the ability to make reservations for dinner on the moon or bid on someone to do our daily—erm—okay, weekly gym workouts). Hailed as the ultimate team player, Jeff will also delve into what it takes to lead a company that has to scale exponentially. Join Jeff as he takes us into the future.

    Speakers
    General Partner | Andreessen Horowitz

    Reporter | The New York Times


    Type Interactive, Dual
    Hashtag #sxsw #eBaytoVC
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13100


12:30pm

Open Art, Open Audiences: The Edinburgh Festivals
    Sunday March 11, 2012 12:30pm - 1:30pm @ AT&T Conference Hotel (Salon E) (1900 University Ave, Austin, TX 78705)
    Arts festivals are all about bringing people together, creating shared experiences and introducing them to cultural gems that they might not otherwise have found. How can festivals make best use of new technology to develop their audiences, enhance the impact of their content and remain relevant in the Information Age? What role can festival data play in the semantic web, and does it have more to offer than just what's on where? How might social platforms, ticketing innovations and mobile applications help audiences to navigate and explore the content available at a major arts festivals? In 2011 we opened our data to the developer community through www.culturehackscotland.com. Culture Hack Scotland was an outstanding event and was one of the strongest ever demonstrations of the value of open data in the arts. Hear how Edinburgh's Festivals Innovation Lab is beginning to answer some of these questions and explore what value the Edinburgh Festivals, a significant test bed environment, can add to the SXSW community.

    Speakers
    Mr | Edinburgh International Book Festival | Andrew Coulton is...

    Chief Exec | Edinburgh Festival Fringe Society | Kath M Mainland...


    Type Interactive, Dual
    Hashtag #sxsw #FringeFest
    Theme Government and Global Issues
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12162


3:30pm

Cookbook 2.0: The Future of Recipe Content

3:30pm

Designing for Awareness in the Attention Economy

3:30pm

Isn’t It Time for an Online Presidential Primary?

3:30pm

5:00pm

Can The Biggest Ideas Fit in Smallest of Ad Spaces?

    This year, Internet advertising turns 18-years-old. And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they're being used to connect, engage and entertain.It is time to put digital advertising to the ultimate test. We selected four iconic commercials of yesteryears, and asked the legendary creatives behind them to re-imagine them for the digital age. These advertising icons defined the mediums of the past. Now they're back to help shape the medium of the future, prove that great ideas come first, and inspire a new generation of creative minds along the way.The Brands: Coca-Cola, Avis, Volvo and Alka-SeltzerThe Films: No experiment is complete without its lab book. Documented by Emmy-award winning filmmaker Doug Pray, you can watch the process unfold and witness the journey of the five icons as they put the minds and the medium to the test.This session is sponsored by Google.

    Speakers
    Mktg Mgr | Google | Aman is a marketing manager who leads the...

    Director of Agency, Independents | Google Inc | Cecelia leads...

    Director of Agency, Independents | Google

    Head of Marketing, Display Ads | Google Inc


    Type Interactive, Dual
    Hashtag #sxsw #GoogleSXSW
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100585


5:00pm

Go Forth & Make Awesomeness: Core Values & Action

5:00pm

Hacking the Citizen Experience

5:00pm

How Is Internet Helping People Make Their Own Laws
    Brazil's Marco Civil da Internet is a proposed new national law regulating the rights and responsibilities of Internet users and service providers. Crafted through an open, participatory process, it sets a new standard for national laws governing privacy, freedom of expression, online liability, net neutrality and open government. It is also a real example of "wiki government" in action. After the inovative Marco Civil da Internet, that is now being debated at Brazilian Congress, a huge reform in the Brazilian Copyright Law, a Personal Data Law and even the Code of Civil Procedure are being discussed on open plataforms on the internet, which allows a whole new model of direct democracy. Come learn about what has been accomplished in Brazil and might come to a government near you.

    Speakers
    PhD | Fundação Getulio Vargas | Ronaldo Lemos, Lemos is the...

    PhD | Fundação Getulio Vargas | PhD and Master in Civil Law...


    Type Interactive, Dual
    Hashtag #sxsw #onlinelaw
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100210


5:00pm

NASA’s Mission Possible: Tweeting thru Space

5:00pm

Skynet vs. Mad Max: Battle for the Future

5:00pm

SXSW Action: Collectively Outsmarting Malaria
 
 

9:30am

Group Buying for the Latino Demographic

9:30am

How to Be Strategically Unlikeable Online
    For every brand turning on a new listening program or focusing on engaging their users online there is a lot of attention on the topic of social media strategy. Brands that don't have one are desperately chasing one - yet the problem is no longer a lack of strategy. That's so 2011. The problem now is that more and more brands are becoming strategically unlikeable. Being social isn't the same thing as being likeable. In some cases, they are actually opposite. In this panel, we will talk about the one principle that every successful person already knows, yet the one that has eluded so many brands ... why likeability is actually the golden trump card, and why brands are historically so bad at it. From examining the lessons from completely unlikeable leaders like Steve Jobs or Rupert Murdoch to sharing the theories of building likeable brands and the new culture of "likeonomics," Rohit Bhargava and Dave Kerpen, two bestselling authors will take audience members inside what it means to be unlikeable and offer real tips on how to avoid falling into that trap ... as a business and as a person.

    Speakers
    EVP Strategy | Ogilvy | Rohit Bhargava is a marketing expert...


    Type Interactive, Dual
    Hashtag #sxsw #rulikeable
    Theme Branding and Marketing
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP8605


11:00am

Open Data FAIL: How Government Fakes Transparency
    Monday March 12, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon B) (1900 University Ave, Austin, TX 78705)
    This talk will expose the slight of hand tricks used by government agencies to make them appear more transparent than they are. "Transparency" is a common buzz word that suggests that government operates in a manner that is clear, visible, and understandable. Open Data Centers are supposed to increase accountability and transparency in government computer-based operations. However, can you use the data they provide to spot waste or corruption in government? Vote counting used to be a process that people could watch, but now you only see a false replica of the open counting process. Meanwhile the votes are actually counted where they can not be observed. The public needs to be able to differentiate between transparency and transparency theater, just as it needs to learn to differentiate between security and security theatre. Several examples of how government agencies produce this theatre will demonstrate how what is supposed to be transparent is intentionally hidden.

    Speakers
    Mr | blackboxvoting.org | Jeremiah Akin is a voting rights advocate...

    blackboxvoting.org | blackboxvoting.org


    Type Interactive, Dual
    Hashtag #sxsw #openfail
    Theme Government and Global Issues
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10023


11:00am

Play Time?: Kids and Game-Based Learning

11:00am

Recognize This! Ethics of Mobile Face Tagging

11:00am

Spacebits: Awesomeness, Balloons, Space and DIY

11:00am

The Future of The New York Times

11:00am

The Secrets of Scaling Two-Sided Markets

12:30pm

Avoiding Bullshit Personas: A Case Study
    Bad personas can make your skin crawl. The ones that offer no real insight into an audience and play make-believe with random facts are not useful in any context. Good personas theoretically inspire and guide innovation, but like any good story, it's difficult to create relatable characters. This session outlines a project where we developed five nameless personas for lynda.com.Our method uses no names, psychology, or broad habits. The philosopher Harry Frankfurt explained, "it is impossible for someone to lie unless he thinks he knows the truth. Producing bullshit requires no such conviction." We removed the things that didn't matter even if they were true from our personas. We communicated the major distinctions across the personas so lynda.com could immediately understand the lifetime value of their site to customers. In this session, we go over how we identified and eliminated the B.S. that creeps into personas, and how we made a video instead of the traditional paper approach.

    Speakers
    Sr UX Researcher | lynda.com | Jill Christ is a Senior UX Researcher...

    UX Researcher & Designer | Bolt/Peters | Stephanie is an expert...


    Type Interactive, Dual
    Hashtag #sxsw #BSpersonas
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12363


12:30pm

Create More Value Than You Capture
    One of the great failures of any company - for that matter of a capitalist economy - is ecosystem failure. Great companies build great ecosystems, one in which value is created not just for a single company or group of industry players, but for partners who didn't even exist when the product or service was introduced. Many companies start out creating huge value. Consider Microsoft, whose vision of a computer on every desk and in every home changed the world of computing forever, and created a rich ecosystem for developers. But as Microsoft's growth stalled, they gradually consumed more and more of the opportunity for themselves, and innovators moved elsewhere, to the Internet. Internet innovators like Google, Amazon, Facebook, and Twitter have also created a rich ecosystem of opportunity, but like Microsoft before them, they are leaving less and less on the table for others. This is a bad trend. Wall Street firms, which got their start trading on behalf of clients, then began trading against them, then created vast Ponzi economies to drain the value from entire segments of the economy are even more dire examples of this trend. But this crisis of capitalism goes beyond individual industry segments. For example, the race by companies to eliminate labor costs has been a short term profit win but a long term loss. Since the cycle of capitalism depends on consumers as well as producers, and consumers are less and less able to find employment, at some point, we're going to have to start thinking about how to put people to work, rather than how to put them out of work. At O'Reilly, we've always tried to live by the slogan "Create more value than you capture." It's a great way to build a sustainable business and a sustainable economy.
    Andrew McAfee, author of "Race Against the Machine," will engage with Tim about these ideas, and about how rethinking the economy becomes even more urgent in the face of the trend he explores in his book, in which jobs are being outsourced not just to low-wage countries, but increasingly to machines.

    Speakers
    Principal Research Scientist | MIT | Andrew McAfee, a principal...

    Founder, CEO | O'Reilly Media


    Type Interactive, Dual
    Hashtag #sxsw #values
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100142


12:30pm

Detached Messages: Immersive and Spatial Systems
    Monday March 12, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Messages tend to exist attached to a surface. Billboards are pasted to sides of buildings, emails come to us on a computer screen, and words in a book are attached to bound pages. What if our information came to us floating freely in the open air? This SXSW panel will be a discussion on messages that are not attached, physical messages suspended in space and filling our surroundings. We already have skywriting, fireworks and laser light, but what’s next? Adam and Albert will share their ideas of the fast-approaching development of floating media by showcasing projects that are pushing this trend forward thanks to advancements in light, sensor and pervasive technologies. New immersive and spatial media systems could create wonderful interactive experiences... but if designers, developers and architects don’t plan properly, media may just smack us in the face!

    Speakers
    Urban Information Designer | MIT | My greatest passion is floating...

    3D Information Artist & Designer | Phedhex | I'm a 3d information...

    Academic / Artist | Massey University / Squidsoup


    Type Interactive, Dual
    Hashtag #sxsw #detached
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9415


12:30pm

Is Technology Making Our Lives Richer or Poorer?

12:30pm

The Business of Kevin Smith

12:30pm

The Not So Allied Forces of Social TV Comedy
    The US and UK have joined forces enough over the years, so with tweet-powered comedy, we Brits are going it alone. Sorry Team CoCo and Fallon. This talk’s all about what’s happening in the Mother Country when Twitter and Facebook fuel the funny on the telly. Why listen to us? From Monty Python to The Office, the BBC produces more comedy than any broadcaster in the world. But the web changed everything. What happens when Auntie Beeb focuses on developing new comedy talent from the web up? Or when it teams with social TV consultants like Urgent Genius to make immersive second-screen experiences? The keys to the next generation of Britcom are in the hands of TV viewers tapping on iPads. But what kind of TV comedy will that create? Hecklers, come one, come all. Sit in the front row and let us pick on you as we tell you about some experiments we've been doing with live comedy and social media including a live Twitter-powered experiment just for SXSW.

    Speakers
    Head of Social Content | Real-Time Content Labs | Jon Burkhart...

    Exec Producer | BBC | Will is an Exec Producer in the BBC Comedy...


    Type Interactive, Dual
    Hashtag #sxsw #BBCTwitcom
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12803


12:30pm

Why Hasn't the Internet Made Voting Awesome?

3:30pm

Auto Meets Mobile: Building In-Vehicle Apps

3:30pm

Personal Lifestreams Provide Data for Public Good

3:30pm

Subtext and Shipping: The Lesbian Community Online

5:00pm

Everyone Is Gay: Social Media As Social Action
    Everyone Is Gay (EIG) began as a humorous pseudo-advice blog, but has quickly become a safe haven for young people-particularly LGBTQ youth, their families, & friends. Through a combination of social networking sites (Tumblr, Twitter, Facebook, YouTube & Vimeo), the creators of EIG have successfully built a “big gay sandbox” where their audience can anonymously ask them everything from "Will people think I’m a gym teacher if I cut my hair?" to "What do I do if my religious parents disown me when they find out I’m trans?”The relatable advice gurus offer frequently funny & often poignant guidance, personal anecdotes, & professional resources, effectively establishing themselves as the cool big sisters of Tumblr who are there when you need a helping hand or a Beyoncé playlist.This panel will cover the effectiveness of EIG's multiplatform approach, discuss the ways in which the site utilizes anonymity & offer tips on how the Internet can be harnessed to create a positive social impact.

    Speakers
    Co-founder | Everyone Is Gay | Dannielle Owens-Reid founded non-profit...

    Co-founder | Everyone Is Gay | Kristin Russo founded non-profit...


    Type Interactive, Dual
    Hashtag #sxsw #gaywads
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8811


5:00pm

Getting a Crowd to Work for You: For Pay or Play?
    Monday March 12, 2012 5:00pm - 6:00pm @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    Crowdsourcing companies like CrowdFlower have access to more than two million contributors to get real work done, meanwhile companies like Kaggle can tap into the world's best data scientists to call upon their intellectual property to solve real world challenges. So what makes this crowd work? Is it money or something greater?Today, workers are willing to do real work for virtual compensation just as much as they are willing to work for cold-hard cash. In this presentation Lukas Biewald, Founder of CrowdFlower, and Anthony Goldbloom, Founder of Kaggle, discuss the merging incentives of the crowd worker. What is the essential driving force for workers to accomplish tasks for real or virtual work? What does the crowdsourcing worker want more in exchange for their work- real or virtual compensation?

    Speakers
    Founder & CEO | Kaggle | Anthony Goldbloom is the founder and...

    Chairman & Co-Founder | CrowdFlower | 

Prior to co-founding...


    Type Interactive, Dual
    Hashtag #sxsw #wrkrmotive
    Theme Future of Work
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9735


5:00pm

iPlant: Advanced Computing to Feed the World
    In the developing world today, the average person consumes 25% more calories than in 1960. This tremendous progress has come from many sources: improved irrigation, new fertilizers, and the breeding of hybrid species, to name a few. But there are signs that traditional techniques for improving production are stagnating while pressure to produce more mounts. Limited supplies of water, fuel, and land combine with climate change, population growth and changing food habits to put increasing demands on our ability to grow plants. Surprisingly, the future of agriculture turns out to be a computational challenge. By exploring genomic and metabolic networks, scientists are gaining critical insights into how plants work, but the amount of data produced and the computational power required is growing exponentially. This session will describe The iPlant Collaborative, a large-scale project bringing high-end computing, data, and software resources to bear on the grand challenges of plant biology.

    Speakers
    Deputy Director | Texas Advanced Computing Center/UT Austin

    Manager, Life Sciences Computing Group | Texas Advanced Computing...


    Type Interactive, Dual
    Hashtag #sxsw #iPlant
    Theme Government and Global Issues
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100021


5:00pm

My Voice Is My Passport. Verify Me

5:00pm

 
 

9:30am

Augmented Reality = ARPA’s Original Vision of Web
    Tuesday March 13, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Using a variety of original source material, Chris Grayson will give an overview of the global network, as envisioned by thinkers at ARPA before the creation of the ARPAnet. Examples include J.C.R. Licklider's "Man-Computer Symbiosis," 1960; Douglas Engelbart's "Augmenting Human Intellect," 1962; and Ivan Sutherland's "The Ultimate Display," 1965. Some focus will also be given to the people and personalities involved. Heidi Hysell will provide the technical explanation for many milestones in the evolution of the Internet, making the case that the human interface to the network has historically been limited by the available technology, and with Augmented Reality, we are now entering an era that truly begins to deliver on the original vision.

    Speakers
    Dir of Digital | Humble.tv | Chris Grayson is Director of Digital...

    Technologist | Nickelodeon | Heidi Hysell has focused most of...


    Type Interactive, Dual
    Hashtag #sxsw #ARnet
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13307


9:30am

Busting the Myth: Natural Input Requires Learning
    Tuesday March 13, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    Dan and Kay will bust a commonly held myth: that there is some Natural way of interacting with technology, and that simply by changing modality (touch, body tracking, etc) we will eliminate the need for a UI.

    They will present examples from the creation of Surface, (Kay was Design Manager and Dan the UX Architect), including footage of real users interacting with disastrously failing prototypes. They will show how years of iterative design drove to the inescapable conclusion that input is a language, one which must be created by the designer, learned by the user, and taught with a new type of UI.

    You will learn how an interface can be designed to teach an input language in a natural way. Drawing from product examples such as the Palm Pilot, iPhone, and Windows 8, they will demonstrate how to design and build products people love and which use new input technologies. You will learn about the creation of user interfaces which teach new input languages in a way that seems Natural.

    Speakers
    Asst Professor | University of Toronto | Daniel Wigdor is an...

    Sr Design Lead | Microsoft | Kay Hofmeester is User Experience...


    Type Interactive, Dual
    Hashtag #sxsw #learnnui
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12281


9:30am

China: Creators and Consumers of the Future

9:30am

Developing for a Consumerized Enterprise World
    Tuesday March 13, 2012 9:30am - 10:30am @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    The consumerization of the enterprise is an emerging concept transforming the look and feel and intent of the software we use to run our businesses. It’s lowering the barriers of adoption, flipping the top-down model on its head and integrating consumer-friendly features we’ve grown to know and love in our personal lives. Gone are over-priced and complicated solutions catering to big companies with deep pockets. In are solutions that are based on an uncluttered user experience common in consumer websites, are customized for individuals, adopted bottom-up, can cater to small initial teams, yet scales as a business' needs grows. Salesforce, Dropbox and Yammer are examples of consumerized enterprise products that address small and medium business needs in customer relationship management, storage and internal communications. In this session you’ll learn how we got here, principles guiding new product design and development, and how these products impact your bottom line and culture.

    Speakers
    Head of Design & Co-founder | BetterWorks | George Ishii is Head...

    COO & Co-founder | Better Works | Sizhao "Zao" Yang is currently...


    Type Interactive, Dual
    Hashtag #sxsw #Enterprise
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10911


9:30am

Fireside Chat with Bob Metcalfe

9:30am

Human Language Technology and Where It's Headed
    Tuesday March 13, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon K) (500 E 4th St, Austin, TX 78701)
    Language is the holy grail of artificial intelligence. When we imagine sharing a world with smart machines, we don't think about logic, or problem solving, or winning at chess. We hear HAL-9000 declining to open the pod bay doors, and the Terminator saying he'll be baaack. Researchers have been working on building computers we can talk to for 60 years; in the 1990s, Bill Gates predicted that speech would soon be “a primary way of interacting with the machine”. So why aren't we talking to our computers yet ....Or are we? Thanks to new developments in human language technology (also known as "natural language processing") and text analytics, computers are analyzing everything from e-mail and tweets to clinical records and and speed-date conversations. How does the technology work, when does it work well (and when not), what's it doing for us, and where is it headed?

    Speakers
    Assoc Professor | The University of Texas | Jason has 15 years...

    Professor | Cornell University | Professor of computer science...


    Type Interactive, Dual
    Hashtag #sxsw #nlproc
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9466


9:30am

Reported Aggregation: A Truce in the Content Wars?
    Tuesday March 13, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    2011 was a big year for news—from the Arab Spring uprisings to the debt-ceiling meltdown, to quakes, floods hurricanes and the Republican presidential smackdown. Fortunately, the year also saw the emergence of a new approach to presenting breaking news—reported aggregation, a form that offers the chance of a truce in the battle over original reporting vs. aggregation (aka Bill Keller vs. Arianna Huffington). Reported aggregation blends curation, social media, and traditional, pick-up-the-phone-or-hit-the-streets reporting to deliver up-to-the-minute coverage of breaking news and, increasingly, ongoing coverage of in-depth stories. Successes include Andy Carvin's breathtaking Twitter feed, which combines you-are-there retweets with crowdsourced verification and original contributions, is one example; Mother Jones' highly popular explainers, which Nieman Labs called "a fascinating fusion between a liveblog and a Wikipedia page;" HuffPo's and Slate's ongoing experiments with curation/reporting blends; and more. In this session, we'll look at what makes this form so successful, share ideas and best practices, review tools that will work for even the most tech-hating hack, and discuss the potential of reported aggregation as a new gold standard for breaking news.

    Speakers
    Co-Editor | Mother Jones | Clara Jeffery is co-editor of Mother...

    News Editor | Mother Jones | Nick Baumann is the News Editor...


    Type Interactive, Dual
    Hashtag #sxsw #aggreport
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100019


9:30am

What Left 4 Dead Can Teach Us About Kids Games
    When creating games for children game designers often work in a vacuum. As adults, we are far removed from the developing cognitive and motor skills that are a hallmark of a growing child. Meanwhile, game dev resources tend to gloss over information on developing games for kids, often implying that the younger the child, the bigger the buttons and the shorter the words. Children, especially those under twelve, have a unique set of cognitive and physical challenges that developers must understand in order to make truly engaging games for children.In this session, we’ll cover game ideas that are developmentally appropriate for children. But this isn’t an average list of game mechanics. We’ll challenge designers to delve into their own grown-up media library to find new inspiration for all their design projects. By the time it’s all said and done, attendees will have ideas on how Left 4 Dead, FourSquare, Plants vs Zombies, and even Words with Friends can inspire great kids games.

    Speakers
    Creative Director | No Crusts Interactive | Anne is a writer...

    Pres & Founder | No Crusts Interactive | Dr. Carla Engelbrecht...


    Type Interactive, Dual
    Hashtag #sxsw #Left4Kids
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9851


11:00am

Beyond a Thousand Words: Accessible Complex Data
    Our world is becoming increasingly intelligent, interconnected, and instrumented, resulting in massive amounts of data being collected. This data is a treasure trove of information that can be mined to improve service, increase sales, or make operations more efficient. Analysis of such large amounts of data, often called analytics, is increasingly desired by governments and businesses alike. Yet getting useful information from such large amounts of data is a daunting task. Analytics often relies on real-time visual renderings that allow users to quickly spot trends and gain insights. These visual renderings tend to be complex charts (bar, line, scatter, or bubble charts, timelines, node diagrams, etc.) or editable node diagrams. Visual charts can be challenging to understand, especially for persons with disabilities. This presentation describes some of the accessibility challenges of charts, large datasets, and node diagrams and some techniques to make them more accessible and usable by people with disabilities.

    Speakers
    IBM Research Human Ability & Accessibility Center Consultant...

    Accessibility Consultant | IBM | Susann Keohane is an accessibility...


    Type Interactive, Dual
    Hashtag #sxsw #accessdata
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11877


11:00am

Gen Y&Z Expectations to Transform Customer Exp
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Today’s customer is complex, but tomorrow’s will be even more difficult to understand, communicate with, support and please. Tomorrow’s customer will be used to an always-available ecosystem of online, mobile, and social media feedback channels, and will expect and demand fast responses. They will have a seeming “A.D.D.” mentality and businesses need to be ready. Listening to customer will change; surveys will become a hidden dialogue, communication channels will change and what customers expect from a company will change dramatically. Adam Edmunds and Al Nevarez will share best practices from leading edge companies today, and those who will pioneer this important area tomorrow. This session is sponsored by Allegiance.

    Speakers
    CEO | Allegiance Inc | Adam Edmunds directs the company's strategic...

    VP Prod Mgmt | Allegiance | Al Nevarez is Allegiance's VP of...


    Type Interactive, Dual
    Hashtag #sxsw #voc
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100152


12:30pm

A Conversation with Cliff Martinez
    Cliff Martinez began as a drummer for unconventional bands such as The Weirdos, The Dickies, Captain Beefheart & The Red Hot Chili Peppers. The desire to not wear a sock on his genitals at age 40 and an interest in new technologies led Martinez toward the world of film music. His first film was Steven Soderbergh’s first theatrical release (sex, lies, and videotape) and led to a longstanding collaboration with the director on films such as The Limey, Traffic, Solaris & 2011’s Contagion. His time in the punk rock scene has made Martinez’s scoring approach nontraditional. His scores tend towards the sparse, utilizing a modern tonal palette to paint the backdrop for films that are often dark & psychological like Pump Up the Volume, Wonderland, Wicker Park, & Drive. Join Cliff and moderator Brian Satterwhite, a film music journalist and UT Film Music Lecturer, as he discusses his body of work and techniques for keeping the sock from slipping off.

    Speakers
    Film Composer | Ain't it Cool News | Brian Satterwhite is a professional...

    Cliff Martinez began as a drummer for several bands during the...


    Type Interactive, Dual
    Hashtag #sxsw #CMartinez
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100615


12:30pm

Community-Centered Design: It's Not About the User

12:30pm

Storytelling: From the Bar to the Boardroom

12:30pm

UX in the Cloud: Creating Amazing Enterprise Apps

12:30pm

What Journalism Can Learn from Science

12:30pm

Why Karl Keeps His Shades On: Style & Social Media

3:30pm

DIY Mobile Usability Testing

    Usability testing is an interaction designer’s bread and butter, but applying it to the study of mobile applications and websites brings considerable challenges. Which device should we use for testing? Can we use an emulator? How do we prototype for mobile? Can we just recycle the tasks we use for desktop software tests? Do we test in the lab or in the wild? How do we record screen, fingers and facial expressions?
    We don’t intend to answer all those questions in just one session: that would be madness! We’ll focus instead on the last one.
    Follow us in our quest to set up a mobile usability testing environment on a tight budget. We’ll show you how others do it. We’ll roam around electronics and professional video stores searching for brackets and webcams. We’ll put our DIY skills to the test and waste a lot of silicon trying to build our mobile recording device. We’ll scour the Internet for free software, and we’ll finish off building the lab and running a usability test in front of your eyes.
    If we can do it, so can you! You’ll come out of this session knowing exactly what you need to do to run and record usability tests with mobile devices.

    Speakers
    Interaction Designer | Open Source Technology Center (Intel...

    Packet Core Engineer | Nokia Siemens Networks | During the day...


    Type Interactive, Dual
    Hashtag #sxsw #diymut
    Theme Design and Development
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13504


3:30pm

Freakin' Fast Cassandra: How Do They Do It?

3:30pm

News Entrepreneurs vs. Traditional Journalism

5:00pm

Enterprise Mobile App Solutions

5:00pm

Leif to Bieber: The Web Has Changed Nothing

5:00pm

Movie Screens with Frickin’ Laser Beams

5:00pm

Senate Committees Push Boundaries on Social Media
    Tuesday March 13, 2012 5:00pm - 6:00pm @ AT&T Conference Hotel (Salon B) (1900 University Ave, Austin, TX 78705)

    The bulk of social media and Web 2.0 use in Congress and state legislatures has until now largely been composed of personal tweets and posts by legislators and staff, pushing communications out without engaging in true conversations with constituents. Innovation in this area has lagged the private sector.One Texas Senate committee is changing that. Charged by Chairman John Carona to “push the envelope so hard it’s no longer stationery,” the Business and Commerce Committee is moving out with social media. They began by examining the legislative process and identifying each point where lobbyists and advocates have special access to information or legislators, then looked for technologies that would level the playing field, open the process to the public, or help generate consensus. As a testbed, the committee is currently tackling a tough issue –payday lending – and they’ll tell you what they’re doing, what’s worked and where they think Gov2.0 is going. 

    Speakers
    Consultant | Texas Senate Business And Commerce Committee | Conor...

    Former Committee Dir | Texas Senate Business & Commerce | As...


    Type Interactive, Dual
    Hashtag #sxsw #opengov
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP992405


5:00pm

Why Your 5-Year-Old Is More Digital Than Most CMOs
    Being a digital native is taking on new meaning now that kids can interact with iPads before they're out of diapers. From enabling autistic children to communicate, to mastering four-syllable words before they reach four years old, touch screens have empowered kids at an incredibly young age.

    But touch screens are just the tip of the iceberg. There are profound lessons to be learned from the littlest among us—lessons that can have great impact on how we design brand experiences for people of all ages.

    Through original research and observation we will highlight the surprising advantages the under-six set have over today’s CMOs. We’ll explore ideas and different ways of thinking that emerged from our research, and provoke new behaviors for today's marketing professionals.

    Speakers
    Head of Creative Innovation | Google Inc | John Militello is...

    Group Planning Dir | R/GA | Sean understands there’s more to...


    Type Interactive, Dual
    Hashtag #sxsw #kidCMO
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10658


 

  • Band
  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
  • Venue
  • Free Stuff
  • Theme
  • Level



  • Share on
    Facebook Twitter
    Take A Tour Of Site Features


    Get Adobe Flash player