SXSW 2012

CEO
HelpsGood
Michael Bellavia is an Emmy winning producer and digital marketing executive. As the CEO of both HelpsGood, a social media agency, and Animax, a production company, Michael helps create and improve their content creation and marketing strategies. Launched in 2011, HelpsGood uses social storytelling to help brands connect and engage with their audience. The agency provides marketing and communication services to brands, nonprofits and government agencies including the Ad Council, The Shelter Pet Project, American Heart Association, United Way, Save the Children, Whole Foods, AT&T and the US Olympic Committee. Since 2010, he has led the social media efforts for Smokey Bear, the wildfire prevention icon. For the past decade, Michael has also been the President of Animax, a multiplatform production company. A winner of the first broadband Emmy Award, Michael has produced TV, games, apps, sites and other creative technology solutions for Disney, ESPN, Bravo, Fox, MTV and NBC. Michael is the Chair of the New Media Council of the Producers Guild of America which represents professionals involved in digital storytelling. He has spoken at SXSW, NATPE, Digital Hollywood, CES, AdTech, OMMA, KidScreen and CTIA. Michael has an MBA from Columbia Business School and a BS in Engineering from The University of Michigan.